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Photo: Terje Rakke / Nordic Life AS - Visitnorway.com

Take only pictures and keep only memories

Norway is a country of outstanding natural beauty, with dramatic waterfalls, crystal clear fjords, majestic mountains, and spectacular glaciers. Preserving this landscape, its communities, and their way of life is essential for locals and visitors alike.

Norwegian philosophy is very much that conservation is everyone's responsibility. Enjoying nature and the outdoors is considered a national pasttime, and this is reflected in our attitude towards the preservation and use of the wilderness.

In practical terms, this means that even though large parts of mainland Norway consists of national parks and other protected areas, Norway's right of access makes sure you can enjoy nature more or less as you wish – even in these sensitive and vulnerable regions.

Originally an age-old tradition based on sustainable principles, long before anybody had ever heard the term, this has since been set down in law. Even today, it is still based on a long-term respect for nature and wilderness that is prevalent in Norway.

Today, knowledge of ecology and nature is much greater than it once was, but so is the wear and tear on both the landscape and the people. In order to protect both nature and community, landscape and businesses, we try to take the long view: What we enjoy experiencing today will be even more enjoyable to future generations, and it’s our job to make sure it’s still there when their turn comes.

Helgeland Reiseliv
Sverre Hjørnevik / www.fjordnorway.com
The Raumabanen Railway
Leif J. Olestad
Horse and sleigh at Røros
Thomas Rasmus Skaug - visitnorway.com

Some places are certified sustainable ...

Many places follow sustainable principles, but being certified as a sustainable destination is an honour few few qualify for. It takes years of work demonstrating their lasting commitment to providing the best possible experiences for their guests, while keeping the negative impact of tourism to a minimum. In addition, the destination must work to continually improve its business practices and relations with the local community, following principles of sustainability.

Sustainable destination

... and more are in the pipeline

Becoming a sustainable destination takes years of work, with the whole local community working together. These are the next in line, and are expected to be certified in the year to come:

The story of the fjords

Green Travel makes it easy being green

Green Travel is the sign making it easy for you to find and make environmentally responsible choices. Whenever you see the green tuft of grass, you’ll know that the associated products and offers are certified in a qualified environmental scheme. Alongside the green tuft, you’ll find the logo and name of the specific scheme the provider is certified by.

Green travel logo

A guide to environmental certifications in Norway

Make sure your holiday has the smallest footprint possible by looking for these labels and logos.

Ecotourism Norway

Ecotourism Norway logo

This national certification is awarded to businesses and operators that hold a high international level in ecotourism. Over 100 strict criteria on environmental performance, host-role, local community integration and purchasing must be met and often improved. The certificate is renewed every three years.

The ecolabel Nordic Swan

Ecolabel Nordic Swan logo

More than 5000 products in Norway are certified with Nordic Swan, which indicates that they satisfy strict demands within energy efficiency, materials, and chemicals, all the way from raw materials to end product and waste management.


Eco-Lighthouse logo

The Eco-Lighthouse certification places demands on energy use, waste disposal, transportation, procurement and work environment. Over 5000 businesses in Norway are certified with this, which must be renewed every three years.

The Green Key

Green key is an international eco-label for environmental performance in tourism. It aims to increase knowledge and awareness of sustainable methods and principles in tourism, and to reduce the consumption of resources and energy. Thousands of establishments in over 50 countries participate in The Green Key.

ISO 14001

ISO 14001 logo

ISO 14001 is given to enterprises that have a high-quality environmental managing system for organizational performance.

Blue flag

Blue Flag logo

Beaches or marinas that qualify for Blue Flag are judged to uphold high standards in water quality, safety, environmental education and information, the provision of services, and general environmental management. The Blue Flag awards are announced annually in early June.

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