The recognized travel magazine has included Turgleder AS' spring migration of reindeer in Finnmark, Northern Norway, among their "50 tours of a lifetime".
"This is a high distinction and it is guaranteed that many will notice both the product and the region. The magazine is published eight times a year and with its 14 international print editions and its internet version it is one of the most widespread travel magazines in the world", says Beate Juliussen, project manager for Sami Tourism in Northern Norway.
Liv Engholm, who owns and operates the small tourism business with her husband Thomas Nilsen, finds it very exciting that they have received this recognition for their adventures and hopes that the attention will generate more traffic to the whole area.
"We have a niche product that has not been particularly well known, but we are confident we will reach our target group by being exposed to the National Geographic Traveler's readers, she says.
An authentic adventure
The couple work in close cooperation with several Sami reindeer herding familiesand started bringing guests on the spring migration in 2008. They emphasise that the product is not commercial; there is a maximum of six guests who live and work on the tour. This means sleeping in lavvo tents, eating by the fire and working with the herders.
The tour is a total of eight days – two days are spent on travelling to and from Karasjok, one day is free and the remaining five days are spent on the reindeer migration. "The fact that the guests are part of something real and learn about nature, animals, Sami culture and not least the vibrant reindeer herding industry is appealing to knowledge-seeking tourists", says Engholm.
The tour will be featured in National Geographic Traveler’s May 2014 issue.
Pictures and film from the reindeer migration are available to download here.
About National Geographic Travel
(source: National Geographic Travel)
National Geographic Travel is the travel arm of the National Geographic Society, founded in 1888. National Geographic Travel creates, discovers and showcases meaningful and engaging travel experiences through National Geographic Traveler magazine, National Geographic Expeditions, travel books, maps, apps, digital travel content, the Adventure website and travel photography programs. National Geographic Traveler (eight issues per year) is the world's most widely read travel magazine and has 14 international editions. Follow National Geographic Travel on Twitter, Facebook and Instagram.