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Travel Trade

From the fjord to the mountaintop in the blink of an eye

Loen will be the home of one of the world’s steepest cable car rides. Some believe it may be the number one tourist attraction in Fjord Norway in the coming years.


“This is probably the largest tourism project in the Nordic countries right now”, says Ann-Helen Blakset, product manager at Visit Nordfjord.

The project she is referring to is the Hoven Loen project, an activity center in which one of the attractions is one of world’s steepest cable car rides.


The aerial ropeway is located in the innermost part of the Nordfjord. In just six to seven minutes you will be able to travel from Loen and to the peak of the Hoven mountain, an ascent of 1,001 metres.

Their goal is to transport at least 40,000 passengers up and down in 2017.

The local newspaper Sunnmørsposten recently paid a visit to the construction site and they were assured that everything is going according to the plan. The pricetag on this project is NOK 250 million.

Hoven, Loen

Hoven, Loen.
Photo: Hoven Loen

“It is definitely a unique construction and a special construction site. We’re reaching new landmarks daily,” says Åsgeir Tomasgaard to the paper. Tomasgaard works for the developer HS Bygg.

The new attraction is located near Olden and Geiranger, easily accessible for cruise passengers.

When you reach the peak of the Hoven mountain you can enjoy your typical Norwegian “nistepakke” (packed lunch). Or maybe you want to order dinner from the menu of the mountain’s new restaurant, while enjoying the view to Loenvannet, the Jostedal glacier and the Nordfjord.

Hoven, Loen

Hoven, Loen.
Photo: Espen Haagensen/Hoven Loen

At the Hoven peak there are a wide variety of activities during summer and winter. There is 70 kilometers of easily accessible hiking trails with possibilities for both cross-country skiing and alpine skiing.

You can also find a popular Via Ferrata at Loen. You can cross the Gjølmunnebrua bridge, Europe’s longest Via Ferrata bridge. The bridge is located at 750 meters above sea level, is 120 meters long and has 160 meters to the bottom of the canyon.

Kristian Jørgensen is the managing director at Fjord Norway and he believes this is a promising project.

“With fjords in every direction, spectacular mountains and the Jostedal glacier in the background, you have a stunning view. This is without a doubt one of the most promising tourism projects in the Northern countries. We cannot wait for the opening in 2017.”

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