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Photo: Mikael Lunde
Travel Trade

The job description is to hike for a whole year. Today, the journey begun

“This is not what I imagined when I started at the Norwegian School of Economics”, says 23 year-old Andreas Orset. He’s landed a one-of-a-kind job, but not one that requires wearing a tie.


Earlier this spring, 23-year-old Andreas Orset outmanoeuvred more than 1,000 other applicants to land a somewhat unique position, advertised by the Norwegian shoe manufacturer Alfa.

The job description is to hike through Norway on foot, crisscrossing the country for at least a full year – while blogging about it, and sharing his experience on social media.

Today – next to the “Fairy-tale bridge” in downtown Oslo – he too up the position, taking the first out of a great many steps.

The aim is, partly, extreme testing of Alfa’s shoes – by walking, and walking still further, through the four seasons and in all weathers.

Equally important, though, the project’s purpose is to inspire regular people to get out into nature, and to promote the Norwegian outdoors as a travel destination. The project is a collaboration between Alfa, Norsk Friluftsliv and Visit Norway.


Photo: Mikael Lunde

The Norwegian minister of climate and environment, Vidar Helgesen, joined Orset for the start of the long walk. He said that the way Norwegian appreciate and use nature, is one of the country’s finest success stories.

“Outdoors activities are among the things that we do best in this country,” Helgesen said.

The protagonist himself, on the other hand, was relatively taciturn.

“It’s a special day for me. This is not exactly what I imagined when I started at the Norwegian School of Economics three years ago. I thought I’d wear a suit and tie,” said Orset.

He thanked Alfa and Norsk Friluftsliv for the opportunity to embark on the adventure – and admitted that right now, the task seems rather overwhelming.

“It’s only now that I realize that I’ll be hiking for a whole year,” he said.

Today’s stage followed the Akerselva river through Oslo into the forested valley Maridalen, and will continue all the way to Hadeland – home of Alfa Sko.

Orset is going to blog (in Norwegian) and share his experiences on Facebook.

We look forward to his updates, and wish him a great trip!

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