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Trollstigen, Geiranger
Photo: Øyvind Heen / Visitnorway.com
Travel Trade

Tourism is the new oil

The weak oil market these days makes space for more tourists at Norwegian hotels.


Several Norwegian cities experience an increase in the number of foreign tourists this summer, according to Dagsavisen.

Director of tourism in the Stavanger region, Elisabeth Saupstad, thinks the weak oil market has a direct effect on the tourism in the city. Less business related guest nights at the hotels, in addition to an increased number of hotel rooms, makes more space for tourists.

“Previously, the hotels have not had the capacity to accept tourists on vacation outside of July, because of the demand from the oil sector. Now, because of the deficit, they have an increased capacity, and the tourism season has been extended by several months, says Saupstad.

The Stavanger region, Innovation Norway, Fjord Norway and Visit Norway focus their marketing on international markets. Most tourists in Norway come from Europe, but the Stavanger region alone had more than 20.000 guest nights with visitors from the United States last year, and the number is rising every year.

The increased number of tourists is also noticeable in Oslo. The tourism in the capital increases by five to six per cent every year, according to communications advisor in Innovation Norway, Marianne Mork. A similar increase is expected this year as well. Mork thinks that the offer of culture in Oslo, with over 5000 live events each year, is what tempts people to the capital. Furthermore, Oslo is widely accessible with over 100 international flight routes going to Oslo airport.

Not only is the lack of business people going to Norway a reason for the increased number of tourists. Low exchange rates makes it more affordable for foreigners to visit Norway at the moment.

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