In November of last year, a rather peculiar job ad was published on Finn.no, the website where the majority of vacancies in Norway are listed (the equivalent of GumTree or Craigslist).
“We seek an adventurer for the toughest job in Norway,” said the ad.
What was needed was basically someone who can walk every day for more than a year, in order to test a series of boots from the shoe manufacturer Alfa.
“The office will be wild valleys with chirping birds, as well as raging rivers and the biting wind,” said the ad.
The ad was a massive success. More than a thousand people applied, and sent applications as well as videos of themselves arguing why they were the perfect candidates.
Now, 30 finalists are left before Alfa will hire their adventurer in the spring. Among them are Patricia, originally from California, who sent this video with her application:
Alfa say that their goal is to showcase what they call “the world's most beautiful gymnasium”, the Norwegian nature, as well as promoting physical activity.
And sell a few more shoes, we may add.
At least the campaign has gotten a lot of attention, and come mid-May “full-time walker” will be a job description in Norway for the very first time.
Here's one of the destinations the lucky employee definitely should visit:
Go hiking in Norway and discover why the locals can’t get enough of nature. Our most scenic landscapes are definitely best enjoyed on foot.
The soul singer Marvin Gaye sang that there “ain’t no mountain high enough” – but then again he never came to Norway. With almost 300 mountain peaks above 2,000 metres he would probably have found himself a suitable challenge.