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Travel Trade

Lana Del Rey, The xx, Pixies and Danny Brown are among the artists who have been given their own specially prepared manuals to the Norwegian capital.

Published: August 11 2017

It might be easy to forget, but even the greatest artists are only human. They get hungry, thirsty, adventurous and lonely like all of us.

But how do you find the best restaurants, the coolest bars and the most awesome sights when you arrive in a new city every single day?

The folks at the Øya Festival has now dealt with this issue. Ten of the visiting headliners have each been given their respective rather elaborate and somewhat exclusive booklet, The Øya Oslo Guide, featuring hand-picked tips on what they should do in the capital - all thanks to their dedicated fans.

A pure product of love, in other words.


Photo: Kenneth Spaberg/foap/visitnorway.com
The Øya guides

Check out all the guides here: http://oyaoslo.no/   

– Unique places with great background stories

The ØYA Festival’s marketing manager, Birgitte Mandelid, explains the idea behind the guide book project as follows:

“One of the things that is special about the ØYA Festival is that it takes place right in the heart of Oslo. Øya is Oslo, Oslo is Øya. Therefore, we hope the artists will also get the opportunity to enjoy the city while they are here, and we would, of course, like to make their stay as pleasant as possible. No one knows Oslo better than the people who live here, and no one knows the artists better than their fans. So, we thought it was a clever idea to ask the fans to share their best Oslo tips.”

She is clearly impressed by the efforts of the city’s music enthusiasts.

“They really got involved in this. We collected tips on Facebook during a fairly short period of time, and received lots of good, unique, exciting and different kinds of tips – everything from restaurants and bars to activities and unique places with great background stories. It seems like the result turned out good too, which makes it really fun”, she says and adds:

“It will be exciting to see if they actually use them and head out to some of the places the fans have recommended.”

Although these guides are designed with the specific artists and their (supposed) needs in mind, these timeless tips could work excellently for any locals who want to “play tourist” in their own city. We have looked at some of the highlights.

Lana and the reptiles

If Lana Del Rey follows the advice of those who adore her, you might just bump into the glamorous pop singer in deep concentration in front of the paintings at the Munch Museum, bathing at Sørenga Sjøbad (super hip outdoor swimming facility), doing retro-shopping in Grünerløkka and wandering among the exotic plants at the Botanical Garden. The above-mentioned tips are from Linnea Myhre, who describes Tøyen's green lung as “so inspirational and full of beauty”.

Or maybe she’ll prefer a session with the reptiles in the middle of Oslo city centre? Ingeborg Helene Unnerud recommends Oslo Reptile Park:

“I love the Reptile Park because it is a bit smaller than your typical zoo, which gives it a more intimate feeling where you can spend as much time as you would like looking at the different reptiles, and the staff has the time to respond to any of your questions or comments.”

The Rappers’ Oslo paradise

Young Thug and Danny Brown represent, respectively, Atlanta and Detroit, but their Oslo fans have picked out places and activities they believe will please the two big city rappers.

Since Young Thug got two separate tips for delicious Oslo pizza – Villa Paradiso and Postkontoret – it is safe to assume that he will be trying out both. Otherwise, there is a lot of food, drinks and style among the fans’ recommendations — as well as a warm invitation to the Grorud Valley.

Danny Brown is being lured out into the Marka area, to the hip-hop bar Paul’s Boutique and to the grillz shop at Grünerløkka. And to taste the brown cheese.

Eirik Kjøs Usterud, one half of the melancholy, post-punk-duo Trist Pike, has given Danny a tip about a spot where music meets architecture in a sublime way.

“Based on your latest album, I know that you enjoy the music of Joy Division, and personally, I feel that a great activity in any city is to listen to them while hanging out at a corner and smoking a cigarette. Oslo has many fine places for this activity, but the best is probably by the shopping centre Gunerius, where the dilapidated façade and Blade Runner-esque neon lights provide a perfect atmosphere.”

Black metal and pussy cats


Et innlegg delt av FOD Gården Oslo (@fodoslo)

A somewhat more mature band that has got its own guide are the indie legends in the Pixies. The tips are perhaps dominated by “mature” options such as a boat trip to Bleikøya Island, a visit to the Emanuel Vigeland mausoleum, Holmenkollen – but there was fortunately room for the rock pub, Last Train – “Oslo’s most legendary rock pub”, according to Frida Emilie Oddsdatter Berg.

It is also evident that these are guides that were prepared for specific artists. Ryan Adams’s book is full of black metal tips (the American singer-songwriter is a self-proclaimed “blood fan” of Norwegian extreme metal). And Frode Bjørshol is also actually recommending a visit to the FOD animal adoption farm outside Oslo to cuddle with cats and dogs seeking new homes.

It is safe to assume that this is an activity that pop stars as well as others would enjoy – just like many of the tips in the Ya Oslo Guide.

Check out all the guides here: http://oyaoslo.no/