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Michael Gunnulfsen, Truls Skeie, Andreas B. Pedersen & Bendik S. Hansen
Michael Gunnulfsen, Truls Skeie, Andreas B. Pedersen & Bendik S. Hansen.
Photo: Dan Taylor/MediaPunk.io
Travel Trade

Let others do the planning for you

A new Norwegian app makes it easy for you to experience a new city as if you were a local.


Routes.guide is a new app developed by a gang of Norwegians to make it easier for the users to find things to see and explore when they are travelling.

“Users create and share routes with others, so when you arrive in a new city, you can easily find unique experiences without having to plan ahead”, says business developer Henrik Sæther.

Each route has a map with directions and information about public transportation. Pictures from services like Instagram and reviews from Yelp are also included in the routes.

“Our ambition is to become a global service that people can benefit from when they are travelling, to help people find good and local experiences”, says Sæther.

Ideal for big cities

It is easy to get lost in all the information and possibilities when you’re visiting big cities, and that’s exactly what Routes.guide hopes to help you with.

“Routes.guide lets you experience the city as the locals would recommend it without having to spend time on figuring it out on your own”, says Sæther. “With existing services you get offered ‘the 10 best restaurants’ or ‘the 10 best museums’ regardless of location. They can be an hour away from each other, and you’ll have to plan and organise the transportation yourself. With Routes.guide, all you have to do is download the app and you’ll have a pre-planned route in your hands a minute later.”

Routes.guide app


The project was started by Michael Gunnulfsen and Andreas Pedersen from FINN.no after working with the project on FINN’s innovation day just over a year ago. The project has since been a part of FINN’s incubator programme Sandbox, for supporting entrepreneurships. FINN provides time and resources, IT structure and server rent for the project.

“We are currently working with marketing the first version of our app whilst we’re looking for potential partners. We are in an early phase, but we’ve received confirmations that there’s a need and an interest for our product”, Sæther says.

Download the app in the App store or Google Play.

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