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City lights in Oslo at night
Photo: VisitOSLO/Saad Butt
Travel Trade

Oslo named most trendy European destination

The website Hotels.com crown Oslo the top Scandinavian destination for American travellers in 2016.

Norway’s capital is one of the fastest-growing capitals in Europe, and the last few decades the city has been given an enormous architectural facelift - with a number of notable buildings and city development projects underway as well.

The fact that Oslo is a city in such exciting transformation is also noted by more and more tourists.

Now, Hotels.com reports that Oslo has experienced the largest increase in travel demand among all European destinations since 2013 (up over 180 percent).


This increase will likely continue, and Oslo will become a top Scandinavian destination for American travellers in 2016, according to the influential website. In fact, Oslo is the only European destination on their top 10 list. Bente Bratland Holm, managing director of Visit Oslo, says that the tourists coming to Oslo now have more diverse interests than before.

- Now it’s not all about nature, but also city development, architecture, art and culture, she says to the Norwegian newspaper Dagens Næringsliv.

Bratland Holm adds that a weaker currency is another reason more foreign tourists come to Norway as well, since both accommodation and goods are cheaper than normal.

Western Norway, known for its fjords, mountains and waterfalls, is another area expecting more tourists this year.

The town of Ålesund and the Geirangerfjord each had over 700 000 visitors last year. That record will almost certainly be broken in 2016, according to the Norwegian state broadcasting.


Bonus: Norwegian Youtube-user Trym Nordgaard demonstrate how to enjoy a morning coffee in Norway during winter.


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