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Psychology proves Fjord Norway to be the best pick for your road trip this summer

Based on a number of factors, a psychologist declares the Atlantic Road to be the stretch of road that suits most people’s desires for a roadtrip.

Based on a survey done by GPS producer TomTom of 14.000 drivers across Europe, psychologist Dr. David Holmes has named the Atlantic Road the best summer drive on the continent, according to travel magazine Lonely Planet.

Taking insight from the respondents’ answers in the survey, Dr. Holmes developed the ultimate summer drive formula to make it easier for travellers to choose their destinations.


Factors included the number of hills and bends in the drives, volume of traffic, scenery, remoteness of the road and weather. With all of that taken into consideration, the Atlantic Road placed first ahead of the Estoril Ocean Drive in Portugal and the North Coast 500 in the Scottish Highlands, to mention some.

Mapped up against the formula, the beautiful scenery surrounding the Atlantic Road, the high quality road and midnight sun during the summer made it the top pick for Dr. Holmes.

“Holiday driving can combine the thrill of the new and novel with a sense of adventure, unlocking a sense of excitement and freedom. Planning a route using my formula before you embark on your summer adventure will help you make the most of your drive and enhance your overall holiday experience” Dr. Holmes commented.

Photo: CH /

The Atlantic Road stretches for 8,3 kilometres between Eide and Averøy in Møre og Romsdal. It consists of six bridges and takes you through some incredible looking archipelagos and peninsulas.

This is not the first time The Atlantic Road has been rewarded. Ten years ago, the British newspaper The Guardian named it the world’s best roadtrip. It has also been named the Norwegian construction of the century.

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