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Ex Machina Ex Machina
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Ex Machina.
Photo: Universal Pictures
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These images lead to tourist boom for unique Norwegian hotel

Sunday night, this movie can be handed two Oscars. However, “Ex Machina” has already proven extremely effective in promoting one of Norway’s most distinctive hotels.

It’s that time of the year again. The Oscars approaches, and among the nominees this year (for original screenplay and visual effects) is «Ex Machina», a British science fiction thriller shot in Juvet Landscape Hotel, and the nearby area of Valldal west in Norway.

The Norwegian nature plays an important role in the movie, as a spectacular contrast to the film´s cold and thrilling theme (it’s about artificial intelligence).

Now, Knut Slinning, the owner of Juvet Landscape Hotel, reports of a tremendous increase in demand after the movie was released.

“Yes, it’s quite formidable. I get a lot of bookings and requests, and almost daily I get e-mails from people wanting to live here because they have seen the movie. It has a large impact for sure” Slinning says.

He’s already more or less fully booked to August.

Nathan, one of the movie´s main characters (played by «Star Wars» actor Oscar Isaac), is an extremely wealthy owner of a technology company similar to Google. Juvet is supposed to portray his residence and research laboratory.

“You're making a low-budget film, but you've got to have a house for the richest guy in the world. We knew that if we had a spectacular landscape and put a guy inside it, his power would reflect in the landscape” the director Alex Garland says in a featurette released with the Blu-ray edition of the movie.

Producer Andrew Macdonald was the one responsible for choosing Norway as location.

“It's an incredible landscape. You have these steep vertical hills, waterfalls everywhere and deep fjords” he says in the featurette.

Hotel Juvet is designed by the architects Jensen & Skodvin. In their design, they envisioned a landscape hotel that would blend in with the natural environment. The result is seven small “cubes” on stilts with glass walls. The cube offers a striking view of the valley, the river, the courtyard or the dramatic gorge below.

"What's so cool about this movie, is not only that we get to display Norwegian nature – which many of the tourists know about anyway – but also to showcase a bit of our unique architecture. Norway has a lot of talented architects doing projects that we want to unveil to the world,” says Slinning.

 

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