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Operaen, Oslo
Operaen, Oslo.
Photo: VISITOSLO/Tord Baklund
Travel Trade

Lonely Planet has named Oslo as one of the top ten destinations for 2018. VisitOSLO and Innovation Norway are celebrating by inviting ten guests to the capital - and are therefore seeking local hosts who can guide them to the city's magic.

Published: 30 January 2018

What in the world does a food-loving Kenyan named Eva (38), a French “SHAME” fan named Zélia (22), and an American cinematographer by the name of Tor Rolf (44) have in common? 

Probably not a lot.  

But the three of them are still among the ten featured travel enthusiasts who are being brought to Oslo to experience the Norwegian capital in all its winter glory at the beginning of February.

Among the world's ten best travel destinations

Last fall the travel guide-giant, Lonely Planet, named Oslo as one of the ten best cities to visit in 2018.

This prestigious ranking is being acknowledged with a huge campaign these very days: Bearing the label #VisitOslo2018, VisitOSLO and Innovation Norway have namely invited globetrotters from all over the world to experience the city in person. 

Among several thousands who declared their interest via social media, ten guests have been selected to visit the city on 9 and 10 February. 

"The idea was 'Let's find ten people who want to go to Oslo'. It wasn't meant to be a competition, but something everyone could be a part of – a low-threshold project," says Katrine Mosfjeld, head of the department for media and campaigns at VisitOSLO.


Photo: Terje Borud/Visitnorway.com

Nesbø, coffee and the royal family

In cooperation with Innovation Norway and the advertising agency, Trigger, VisitOSLO has hatched a series of measures to maximize the effect of the coveted ranking on Lonely Planet's list.

#VisitOslo2018 is among the most logistically ambitious of them – as this entails each of those ten guests getting their very own local Oslo guide, and the result of their encounters will be filmed and used for promotion of the capital.

"We haven't met any of the ten who are coming, nor have we got to know the hosts – as we are in the process of selecting them right now. We are looking for hosts who are passionate about the city and their local community, and who wish to share themselves and are comfortable being filmed," says Katrine Mosfjeld.


Photo: VISITOSLO/Tord Baklund

As mentioned initially: The visitors make up a diverse bouquet of people who will be arriving in Norway from countries like Brazil, Japan and Germany, and whose varying interests include everything from yoga and the Norwegian language to author Jo Nesbø and the royal family.

Some of the interests are shared by several of them: Art, coffee, food and travel. And some of them have quite specific interests, such as the Norwegian TV series called SHAME (Skam). But there is nothing that is common to all of them. They have slightly varying interests and come from all parts of the world.

From #vacayfail to Wintery Oslo

VisitOSLO has had great success in the past in bringing tourists to the city. 

Last summer, a New Zealand couple sent out an SOS while attempting to enjoy art at an extremely crowded Louvre museum by using the Instagram hashtag #vacayfail. VisitOSLO got involved and flew them to the summery and peaceful Norwegian capital.

The video has been seen by six million people - most of whom live outside of Norway - and this has led to massive interest among bloggers and the media," says Katrine Mosfjeld at VisitOSLO. However, she points out that this is a very different project – not least because of the season.

Tryvann, Oslo

Tryvann, Oslo.
Photo: Terje Borud/Visitnorway.com

"First of all, this is not a rescue mission. And we wish to highlight Oslo in the wintertime. As a capital, we find ourselves in a very distinct situation with very special winter adventures to be enjoyed just outside the city centre. So, you can experience the whole gamut right here.”    

Would you like to contribute as a host for one of the ten guests who will be coming to town in a few weeks? 

You can read more about who they are, and what it is that fascinates each and every one of them by notifying us of your interest here.


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