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Travel Trade

Press trips and media assistance

Information on press trips, and additional help for journalists and photographers featuring Norway as a travel destination.

Innovation Norway’s international press team supports international media interest in Norway. Our activities range from supporting media visits, organising group press trips, providing editorial content, contacts and images. The press team may also support journalists in planning itineraries and provide assistance while the media are visiting Norway.

Media assistance

International media visiting Norway are welcome to use the press contacts as a resource for accessing story ideas or other media resources they might need to profile Norway as a tourism destination.

Together with Norway’s Regional Tourism Organisations, the press team does everything from organising interview subjects to making special arrangements for television crews and photographers, and advising on relevant permits.

Please note however that we only have the capacity to support media in our prioritised markets.

Press trips

Innovation Norway welcomes journalists to Norway and regularly arranges press trips for groups and individuals in cooperation with our partners in Norway. The trips will vary depending on the media request and the focus of our campaigns. If you would like to join one of our press trips in the future, you have to fulfill the criteria listed below.


A confirmed assignment is required in most of our markets to participate in any of our press trips.  The PR manager will liaise with the publication to ensure that target audiences, topics and expectations match those of our partners.

In markets where a confirmed assignment is not needed, the PR manager will consider each inquiry and evaluate whether the media, the target audience and the circulation are right for Innovation Norway.


Unless stated otherwise, press trips start and stop at one of the airports in the relevant market offering direct flights to Norway. Participants are expected to make their own way to the departure point and back again on return to the relevant market. Accommodation, meals and activities during the press trip are covered as detailed in the itinerary for each trip and agreed with the PR manager.

Travel insurance

All participants are responsible for their own travel insurance, including appropriate winter sports cover if necessary.

Please contact the PR manager in your market if you have any questions about joining one of our press trips.

Examples of itineraries

The examples below give you an idea of what an organised press trip might include. Please note that activities during the press trip are covered as detailed in the specific itinerary for each trip and will vary depending on the trip.

Art tour of Oslo (Sep 2011)
Outdoor Academy of Scandinavia (Ålesund & Sunnmøre) (Jun 2012)
Spitsbergen Adventure Voyage (Jun 2012)
National Tourist Routes in Fjord Norway (August 2014)
Northern Lights (March 2015)

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