Strawberry

Strawberry – More to explore

Strawberry is a portal to a wide variety of hotels, meetings and conferences, restaurants, and spas, as well as excellent benefits and rewards for our members.

Our app and website give members and guests access to a universe of experiences across the Nordics, with our promise to make life more fun, meaningful, and exciting.

Our story

Our journey started more than 25 years ago with just a single hotel. Today, we have 18,000 employees and 225 hotels and counting at more than 100 destinations across the Nordics. Our portfolio contains both well-known chains and unique independent hotels, allowing guests to choose everything from a modern budget hotel to a world famous luxury resort.

We are passionate about experiences – everything from the little details that make you fall in love with a city to a personal welcome letter in your room at your favourite hotel. Thanks to our amazing employees, we have built one of the best and most diversified hotel companies in the Nordics, with a clear vision to push for change and always have room for everyone. Strawberry marks the start of something new, something beyond the traditional hospitality industry.

A universe of experiences

With more than 225 hotels, bars, cafés, restaurants, social spaces, gyms, and spas, we create thousands of unique experiences every single day. By becoming Strawberry, we will concentrate even more on what we do best: creating exciting and memorable experiences in an innovative and sustainable way.

Our ambition is to create an ecosystem of experiences across the Nordics and combine them with even more external partners and benefits. That is what Strawberry is ultimately about – a universe of experiences!