Generally, grocery stores can be divided into two groups, low-price and super markets. Low-price stores are characterized by the fact that they have fixed, low prices on all goods and a limited product range consisting of the goods you use the most every day. Low-price stores have a market share of over 50%.
Kiwi is the youngest of the low-price stores. This means that we must dare to be different from our competitors. Therefore, it is more than just the green colour that distinguishes Kiwi from the other low-price chains.
Kiwi's goal is to be regarded as the best low-price chain overall. That means we have to be among the cheapest and offer advantages beyond low prices that no other low-price chains do. Quality guarantee on fruits and vegetables, sell-by-date guarantee and a diaper deal on Libero diapers are all advantages that only Kiwi offers. Low prices and Norway's toughest guarantees has contributed to more and more customers finding the way to our stores.
Source: Per-Erik Burud, head, Kiwi minipris