Woodling – Norwegian Fashion House at Jæren

Led by designer Siv Elise Seland, Woodling has grown into a family-run business where every garment is created with a passion for quality, simplicity, and natural materials. With a background from the Teko Center in Denmark and Istituto Marangoni in Milan, Siv Elise brought global inspiration to her fashion house at Jæren.

Dedicated to local production and sustainability, Woodling has invested in state-of-the-art 3D knitting machines, revolutionizing their approach to garment production. This technology allows them to knit everything from sweaters to dresses in one seamless piece, minimising waste and delivering durable, comfortable clothing. The machines also enable them to work with a range of natural fibres, including wool, mohair, and alpaca – materials that not only lend a luxurious feel but also retain warmth through Norway’s cold winters.

Woodling’s collections reflect both tradition and modernity. The pieces draw inspiration from Norwegian nature and culture, with colours and shapes that mirror Jæren’s shifting light and weather. At the same time, the designs are timeless, meant to be part of the wardrobe for years to come. In addition to being a favourite among Norwegian customers, Woodling has also gained international attention for its unique focus on locally sourced, ethical production and authentic Nordic style.

With a vision to create a wardrobe that lasts, Woodling encourages mindful shopping and a relationship with clothing centred on longevity and appreciation. Their garments are not just clothes – but also a tribute to Norwegian craftsmanship and nature.