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Villa Åmot, Sunnfjord
Villa Åmot, Sunnfjord
Villa Åmot, Sunnfjord.
Photo: Ulf Rugumayo Amundsen
Villa Åmot, Sunnfjord.
Photo: Ulf Rugumayo Amundsen

Up Norway

Norway is waiting. Come on UP!

Curated by insiders for the modern traveller!

Each Up Norway journey is carefully curated to suit each unique traveler. Our insiders have local knowledge of the people, pristine nature, and hidden gems that Norway has to offer.

We aim to inspire people to travel in a more meaningful way. We want to change perspectives and encourage people to make more conscious choices.

All year round, there are amazing authentic experiences to be had. As local experts, we tailor the perfect holiday escape. We know where the gems are hidden and are eager to share them with our guests.

Our team of passionate insiders are experts in understanding travellers' interests and preferences. We have an extensive network of partners, and work closely with providers who value quality, authenticity, and sustainability.

Our mission is to deliver an experience matching the interests of each guest, whether they’re a hardcore explorer, an intrepid foodie, or someone looking for tranquil, luxurious surroundings.

We are the only Norwegian travel company to be Travelife and B Corp certified, and we are a Condé Nast Top Travel Specialist. The video below gives you more information about our journeys.

We aim to use the perfect combination of technology and a human touch to create best-ever experiences. After booking the dream holiday,  we ensure that all travel documents and information is available on our convenient app, where you can easily reach our team.

  • Finding Kos - Slow Travel by Up Norway
    Credits
    Finding Kos - Slow Travel by Up Norway
    Photo: Fjord Norway / Storfjord Hotel
    Finding Kos - slow travel
    A four week journey in the land of 'Kos'

    Slow travel means personal awareness: tuning into your own feelings, redefining and setting new goals, feeling peace, clearing brain fog, invigorating the mind and establishing what matters. | Up Norway.

  • Far Out in Svalbard by Up Norway
    Credits
    Far Out in Svalbard by Up Norway
    Photo: Basecamp Explorer
    Far Out in Svalbard
    A remote Arctic adventure

    Svalbard – 1300 km (810 miles) from the North Pole – is an escape from the escape. As one of the last great wildernesses, Svalbard takes the Norwegian experience to a whole new level. | Up Norway.

  • Bergen, Ålesund - Beyond by Up Norway
    Credits
    Bergen, Ålesund - Beyond by Up Norway
    Photo: Kilsti Compact Lodge
    Bergen, Ålesund - Beyond
    Fjords and UNESCO World Heritage Sites.

    Find a place where time stands still, feel the wind gently touch your face, and taste the richness that lives in the soil. Discover people and places that touch your heart. | Up Norway

  • Magical Northern Light by Up Norway
    Credits
    Magical Northern Light by Up Norway
    Photo: Sorrisniva
    Magical Northern Lights
    Go dogsledding and whalewatching

    This journey encourages you to create your own magical connection in Alta, going on adventures such as dogsledding, snowmobiling and ice-fishing, and seeking the illuminations of the polar night. | Up Norway.

  • The Arctic Circle Region by Up Norway
    Credits
    The Arctic Circle Region by Up Norway
    Photo: Brim Explorer
    The Arctic Circle Region
    Myths and Marvels in Helgeland

    On this journey, you will immerse yourself in the mythical fairy tales of Norway, and become a part of the story of the eternally immortalised trolls in the peculiar mountains around you. | Up Norway.

  • Arctic Circle Express by Up Norway
    Credits
    Arctic Circle Express by Up Norway
    Photo: Leif Johnny Olestad / Visit Norway
    Arctic Circle Express
    Slow Travel is Back in Fashion

    Take your seat on an epic rail journey through tranquil landscapes peppered with majestic mountains, fjords and waterfalls – on foot, by boat or even in a kayak. | Up Norway.

  • Norwegian Folklore by Up Norway
    Credits
    Norwegian Folklore by Up Norway
    Photo: Bestebakken
    Norwegian Folklore
    Road-trip through entrancing landscapes

    Experience the same landscapes that have entranced Norway's most famous artists for centuries while travelling through mountains, fjords and coastal landscapes, and from cities to villages. | Up Norway.

  • The Northernmost Roadtrip by Up Norway
    Credits
    The Northernmost Roadtrip by Up Norway
    Photo: Ørjan Marakatt Bertelsen
    The Northernmost Roadtrip
    Another one for the bucket list!

    A once-in-a-lifetime road trip above the Arctic Circle which includes spectacular stops on your way through beautiful nature. Up here everything is an adventure. | Up Norway.

  • Discovery Route by Up Norway
    Credits
    Discovery Route by Up Norway
    Photo: Trolltunga Active
    Discovery Route
    One of Norway’s most sustainable journeys?

    The Discovery Route from the 1880s was the first-ever high-end fjord package holiday to be sold in Norway. Now we will take you through the incomparable beauty of Norway in all its diversity. | Up Norway.

  • Ski Down the Fjords by Up Norway
    Credits
    Ski Down the Fjords by Up Norway
    Photo: Uteguiden
    Ski Down the Fjords
    Ski on peaks and plunging fjords

    Experience the snow-covered Sunnmøre Alps, known for their world-class towering peaks and majestic fjord views. We guarantee you will return with batteries fully recharged. | Up Norway

  • Give me Møre! by Up Norway
    Credits
    Give me Møre! by Up Norway
    Photo: Kristen Kellogg
    Give me Møre!
    A beautiful shortcut

    The world’s most beautiful shortcut – from east to northwest through the Norwegian sierra. Recharge your batteries in stunning, ever-changing surroundings - relax and gain new perspectives. | Up Norway.

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