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Module 11:
What about sustainability and certifications
in Norway?

In Norway, we are proud of our stunning nature and outdoor culture. We are working hard towards a sustainable and green shift in all industries, including tourism.

To help your clients who are interested in green travel, look for the certifications that indicate a more sustainable choice. You will learn all about it in this module!

Norway Expert logo

Hiking in Beitostølen.
Photo: Terje Rakke / Nordic Life AS /

Certifications for enterprises – "Green Travel"

Many Norwegian tourism businesses hold a certificate in one of our official environmental and sustainable certification schemes:

Ecotourism Norway logo

Ecotourism Norway
Awarded to businesses that hold a high international level in ecotourism.

Ecolabel Nordic Swan logo

Nordic Swan
The Nordic Swan indicates that a product satisfies strict demands within energy efficiency, materials and chemicals.


This certification places demands on energy use, waste disposal, transportation, procurement and work environment.

Blue Flag logo

Blue Flag
Global, prestigious eco label for beaches and marinas.

green Key logo

Green key
Global eco label for accommodation providers and attractions.

ISO 14001 logo

ISO 14001
Given to enterprises with a high-quality environmental managing system for organizational performance.

The green grass tuft symbol

On Visitnorway, you can search for Eco-certified providers under Green travel:

green Key logo

To help you recognise certified products easily, we use a symbol of a green grass tuft:

green Key logo

Certification for destinations – “Sustainable destination”

Destinations that can demonstrate a lasting commitment to sustainable tourism are labelled as sustainable destinations for three years. This is a great initiative that encourages destinations to act in a more sustainable way.

While many of our destinations work hard on sustainability, only a few qualify for the honour of being certified as a sustainable destination. It takes years to obtain the standard – destinations have to be able to offer the best possible experiences for their visitors, while keeping the negative impact of tourism to a minimum. In addition, they must work continually to improve its business practices and relations to the local community and culture, following principles of sustainability.

This certification doesn't mean that these destinations are 100% sustainable in every sense, but they have made a commitment to work hard on getting better every day.


green Key logo

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A woman drinking from a waterfall in Beitostølen
Hiking in Beitostølen.
Photo: Terje Rakke / Nordic Life AS /

Sustainable destinations on the map

See where in the country the prestigious sustainable destination certification has been awarded so far.

Sustainable destinations
Step on world famous mountain plateaus like Preikestolen and Kjerag, and then challenge yourself on the 4444 steps of the wooden staircase of… Read more
More and more visitors come for the peace and quietness by more than 900 lakes, just interrupted by folk music and wild animals. Read more
Femund Engerdal
The Golden Road is a surprise of many colours – easily accessible in the middle of Norway. This fun detour landscape gives you great… Read more
The Golden Road
The Lyngenfjord and the Lyngsalpene mountain range form an Arctic area of exotic and family-friendly outdoor activities based on pure fun… Read more
From close encounters with the weather and long forest walks, to the underwater restaurant “Under” and charming white-painted wooden… Read more
Lindesnes and Mandal
Visit the cradle of Norwegian folk traditions! Stop in charming villages, enjoy fun activities, and travel with a steamboat on the Byglandsfjord. Read more
Geilo is one of the first alpine resorts in Norway and offers fantastic winter outdoor adventures, from alpine and cross-country skiing to… Read more
From local food and mountains soaring above deep blue fjords to the midnight sun and the northern lights – discover the Arctic capital,… Read more
Lofoten is known for excellent fishing, nature attractions such as the northern lights and the midnight sun, and small villages off the beaten track.… Read more
The deep blue UNESCO-protected Geirangerfjord is surrounded by majestic, snow- covered mountain peaks, wild waterfalls and lush, green vegetation. Read more
Family-friendly Trysil is Norway’s largest ski destination. Surrounded by unspoilt nature, Trysil was one of the first holiday spots in Europe… Read more
Lillehammer is located in the lush Gudbrandsdalen valley in Eastern Norway and offers a mix of culture, family fun, and outdoor activities. Read more
Discover the UNESCO World Heritage site Røros. This traditional town is a certified Sustainable Destination and one of the oldest towns of… Read more
In the pipeline
The mountains at Norefjell, just 90 minutes from Oslo, offer peaceful nature with a grand view. In winter, you can go skiing and snowboarding –… Read more
The archipelago of Vesterålen is a place characterized by contrasts, from white beaches and idyllic farmlands to craggy mountain peaks rising… Read more
Go kayaking and hiking in the midnight sun, or skiing and dog sledding under the northern lights. Or simply kick back and enjoy some of the most… Read more
Senja and Central Troms
Discover Narvik, a town above the Arctic Circle where nature is your playground. Go hiking, skiing or climbing and experience the midnight sun in… Read more
Bodø is home to the world’s strongest maelstrom Saltstraumen. The largest city in the county of Nordland is also just a boat ride away… Read more
In the city of Alta you can experience Sami culture up close, see UNESCO protected rock carvings, sleep in a ice hotel or hunt for the northern light. Read more
If you are craving thrilling adventures, extreme surroundings and Norwegian food specialities, Voss will not let you down. Read more
Sunnhordland has some of the most distinctive scenery in Fjord Norway. Folgefonna - Norway’s third largest glacier - is the icing on… Read more
Norway’s longest fjord, Sognefjorden, is surrounded by spectacular nature. In this part of Fjord Norway, you can experience fjord safari,… Read more
According to National Geographic, the Besseggen ridge is one of the top 20 hikes in the world. Not surprisingly, it’s located in Valdres - the… Read more
Rjukan is a UNESCO World Heritage Site located close to the Hardangervidda National Park. The area is known for Gaustatoppen mountain peak and the… Read more
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    Statens Kartverk, Geovekst og kommuner - Geodata AS

    Sustainable destinations in the pipeline

    The following destinations are working towards their sustainable destination status.

    eLearning - What about sustainability in Norway?
    Get a summary of the module here Wrap-up with Isabel Sustainability
    in Norway

    Test your knowledge

    Finished the module? Check your knowledge by doing the test below.

    Alert: The following question(s) have setup issues:
    When you are looking for sustainable choices for your clients, you may come across the Sustainable Destination symbol. To achieve this award, what do the destinations have to do? Select all the alternatives you think are correct.

    Sorry, that's not the right answer.

    Reindeers in Norway
    Photo: Arne Nohr