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Travel Trade

Working with Norway

Do you need help to present Norway to your customers? We offer training, product development, promotional material, presentations about Norway, site inspections, fam trips, workshops and seminars. We can also help you to get in touch with relevant tour operators and assist with planning travel itineraries.

Newsletter in 12 languages

Be the first to find out about local events and stay up to date about travel related news. Newsletters are currently produced in English UK, English US, German, French, Swedish, Spanish, Italian, Dutch, Russian, Chinese, Korean and Japanese. To subscribe, simply send an email to sandra.olsson@innovationnorway.no and state which language you prefer.

Local visits

Let us help you to sell Norway! If you are planning a promotional event in one of our markets, we are happy to pay a visit. We can help out with the arrangements and offer Norwegian-style waffles, perhaps – or how about some salmon? Your local representative can give you more information.

Sales and marketing tools

On our Sales and marketing tools page you will find all the information you need about branding and learn how we can work together during our campaigns.

To get the material you need to promote Norway, from presentations and posters to roll ups and window displays, go straight to the page Order promotional material.

Training for sales representatives

We offer customized training sessions for sales representatives who need help to sell Norway. The session can take place at your office. Contact your local representative to discuss this opportunity today!

Experience Norway first-hand

Norwegian Travel Workshop Bergen 24 - 27 April 2017

The Norwegian Travel Workshop

Attend the Norwegian Travel Workshop (NTW) to get together with other travel trade professionals, learn more about Norwegian travel products and negotiate new and exciting contracts. The event is a great mix of business, social activities and parties.

NTW has been arranged every year since 1973. In 2017, the host city of Bergen is looking forward to introducing participants from more than 25 countries to over 300 Norwegian suppliers.

Local travel trade events

Innovation Norway's local offices organise a number of events for the travel trade segment in all our prioritised markets: Workshops, fam trips, fairs, sales meetings, networking events and seminars. Contact your local travel trade representative if you are interested in any of the events below.

Country City Event When Time
Denmark Copenhagen Norway workshop Mid September 10.00-21.00
Denmark All of Norway Fam trips TBC  
Denmark Copenhagen Seminar November All day
France Paris Workshop Nordique Autumn 2017 All day
France Paris, Porte de Versailles IFTM Top Resa September 2017 Tuesday-Friday
France All of Norway Fam trips TBC Thursday-Sunday/Friday-Monday
Germany Hamburg Workshop 1 June 2017 10.00-17.00
Germany Berlin ITB fair 8-10 March 2017 10.00-18.00
Italy Milan Nordic workshop 23 March 2017 10.00-17.00
Italy Rimini TTG Incontri 12-14 October 2017 10.00-18.00
Italy Milan Be Nordic event 22-26 March 2017 10.00-22.00
Netherlands The Hague Workshop September 2017 09.30-16.00
Netherlands All of Norway Fam trip TBC  
Norway Various Viewing trips, 4-5 days May, August, September  
Russia St Petersburg and Moscow Workshops 29 and 31 August All day
Russia Moscow MITT 2017 fair 14-16 March 2017 10.00-18.00
Spain Barcelona The Norwegian travel workshop 18 October 09.30-14.00
Spain Madrid The Norwegian travel workshop 19 October 09.30-14.00
Sweden Stockholm Workshop October/November 15.00-18.30
Sweden All of Norway Fam trips TBC Thursday-Sunday/Friday-Monday
USA New York Workshop October 09.00-17.00
USA All of Norway Fam trips May/June and September  
USA San Fransicso and Los Angeles Norway roadshow Two days in May 14.00-19.00
About the local events

Market specific events are an opportunity to increase your knowledge about Norway and expand your network. Innovation Norway is present at all the major travel and tourism fairs in your market. Come and say hello and find all the Norway-related information and inspiration you can imagine.

And perhaps most importantly, several events gives you an opportunity to experience the country first-hand.

Site inspections

If you would like to see a particular destination or meet a specific supplier, we are happy to help you plan your trip and arrange meetings.

Find out more about site inspections from your local representative.


We also arrange several webinars every year. Some are in English and available globally while others are intended for a local market.

Find out more about webinars from your local representative.

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