marketing_costs

Extended collaboration and packages

Visit Norway lays the groundwork

We offer partners three standard packages for social media retargeting campaigns. Although we can of course tailor a program in consultation with you, we know from experience that these packages cover most needs.

Introducing three packages for retargeting offers in 2023/2024

Choose from three different optimisations: reach, traffic, or conversions. The illustration below shows how many people we reach within a Visit Norway target group through the different optimisations.

Diagram retargeting engelsk

Minimum budget: NOK 50,000

Minimum period: 4 weeks

KPIs: Reach and CPM

  • Approve the agreed media plan from the media agency.
  • Deliver materials in the right formats and fill out ad information forms. Send to the media agency within the deadline.
  • Keep track of the campaign using the links to the published ads shared by the media agency and reply to comments. A weekly report is sent every week. The final report is sent two weeks after the end of the campaign.

Reach

Reach as many people as possible as cheaply as possible.

Package 1: A reach-optimised campaign

Why does this suit me?

  • You want to reach as many people as possible within the selected segment and want them to gain knowledge of your brand.

What do I need to achieve good results?

  • Deliver engaging materials in the right format, with great texts. Make sure your brand comes across clearly.
  • UTM tag or Pixel should be used and set up to ensure proper reading of traffic.

Minimum budget: NOK 50,000

Minimum period: 4 weeks

KPIs: Link clicks/LPV, CTR and CPC

  • Choose between link clicks and landing page views. Link clicks are cheapest and reach more people within the target group. Landing page views require an integrated pixel and are somewhat more expensive but can provide better quality.
  • Approve the agreed media plan with the media agency.
  • Share your pixel with your media agency's Ads manager. ID, etc.
  • Deliver materials in the right formats and fill out ad information forms. Send to the media agency within the deadline.
  • Keep an eye on the links to keep track of the campaign using the links to the published ads that have been shared by the media agency and reply to comments. A weekly report is sent every week. The final report is sent two weeks after the end of the campaign.

Traffic

Meet those most likely to click into your landing page.

Package 2: A traffic-optimised campaign

Why does this suit me?

  • You want to have your target group visit your landing page.

What do I need to achieve good results?

  • Deliver engaging materials in the right format, with great texts. The ads should tempt the target group to click further into the landing page.
  • Your landing page needs to be highly relevant to your ads and perform optimally.
  • Pixel should be shared with the media agency to ensure correct click reading.

​Minimum budget: NOK 100,000

Minimum period: 4 weeks

KPIs: Link clicks/LPV, CTR and CPC

  • Share your pixel with your media agency's Ads manager (ID, etc.) and let them know which conversion point you want to convert to. All of the technical details need to be in order in advance.
  • The media agency makes proposals on how to split up the budget, e.g., two weeks reach and two weeks conversion-optimized.
  • Approve the media plan agreed with the media agency.
  • Deliver materials in the right formats and fill out ad information forms. Submit to the media agency within the deadline.
  • Keep an eye on the links to the finished ads that have shared by the media agency and reply to comments.
  • A weekly report is sent every week. The final report is sent two weeks after the end of the campaign.

Conversions

Meet those most likely to perform an action.

Package 3: a two-part conversion campaign

Why does this suit me?

  • You want to achieve conversions on your own website and have the pixel with relevant event firmly in place.

What do I need to achieve good results?

  • Deliver engaging materials in the right format, with great texts. Your ads should tempt people to choose the selected conversion immediately.
  • Pixel and featured event (conversion point) are well integrated in your landing page.
  • You use Google Analytics and have the option to follow conversions on the landing page yourself.

Expanded cooperation for bigger investments

Depending on the needs and purpose of the campaign, it is also possible to enter a show and tell phase. This requires a bigger investment from you, whereby we discuss the possibilities with you in collaboration with the media agency.

Through such a collaboration, you help to strengthen the data collection in the show phase. You will have the opportunity to use your own advertising materials and collect data and traffic to your own websites in the Tell phase.

Read more about retargeting

Trolltunga Preikestolen

What is required of me as a partner?

Contact

  • BE

    Beate Brænden Eidsand

    Key Account Manager Visit Norway

    Send email
  • SO

    Sandra Olsson

    Key Account Manager Visit Norway

    Send email

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