Take part in this autumn's campaigns!
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This autumn, we are launching a number of campaigns, both nationally and internationally, with a special focus on our neighbouring countries and the local markets in Northern Europe. Potential visitors who show interest in Norway as a destination are collected into digital target groups that you can follow up with concrete offers. Completely 'automagically'.
Retargeting with Visit Norway
Everyone who responds to our campaigns or visits visitnorway.no leaves behind digital traces, so-called cookies. These small pixels tell us both who is interested in visiting Norway, and what kind of trip they want. We are more than willing to share that information with you, so that you can follow up with your own sales-triggering activities.
Many campaigns with different target groups
Here is an overview of the campaigns that we will be launching this autumn. The plan may be adjusted, and, for competitive reasons, we are only sharing general information about the time period, geographic targets, and target group segments. However, this should be adequate to see which target groups you can reach out to with your own sales-triggering activities.
National campaign - Restart
Norwegian Space Travel – Energy/MICE/Food/City/Art and Culture
Restart: Theme, national campaign where we continue to develop the Restart programmes from summer and autumn 2021: Energy/MICE/Food/City/Art & Culture.
Launch: Week 29
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Denmark, Germany, the Netherlands, UK, Sweden, France, Italy and Spain
Motivation segment: Adventures in a World of Natural Beauty, Energy, Social Immersion, Broadening My Cultural Horizons (depending on the film)
Adventure tourism - Restart
Break from the great - Fjord Norway theme
Launch: July
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Germany, Denmark, Italy, Spain, France, the Netherlands, UK
Motivation segment: Adventures in a World of Natural Beauty, Broadening My Cultural Horizons
Northern lights - NEW production
Launch: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Germany, UK, the Netherlands, Denmark (secondary: Spain, France, Italy, Sweden)
Motivation segment: Adventures in a World of Natural Beauty, Social Immersion, Broadening my cultural horizons
Winter on skis
Launch: Week 41
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Germany, the Netherlands, and the UK
Motivation segment: Adventures in a World of Natural Beauty
Activity tourism Energy - Restart
Winter alpine skiing
This campaign shall position Norway as a preferred destination for alpine skiing holidays, especially aimed at families with children.
Launch: Week 41
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Denmark, Sweden, UK, Germany
Motivation segment: Social Immersion, Broadening My Cultural Horizons: Energy & Sharing and Caring
Ski touring in winter
If there's one thing we have a lot of in this country, it's majestic mountains. All energetic outdoor enthusiasts will really enjoy climbing them, including happily on skis.
Tentative launch: Week 42
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Near markets, Scandinavia and Northern Europe
Motivation segment: Energy
City tourism - Restart
Norwegian cities and culture
Launch of marketing campaign: Week 36
Interval to retargeting activities: approx. 4 weeks after launch
Markets: UK, France, the Netherlands, Germany
Motivation segment: Playful liberation, Broadening your Cultural Horizons, Social Immersion
Christmas campaign
Launch of marketing campaign: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: near markets, Scandinavia and Northern Europe
Motivation segment: Social Immersion
City break campaign
Tentative launch: Week 42
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Scandinavia and Northern Europe
Motivation segment: Social Immersion
Urban art and culture
Art, culture and city: 3-5 different campaigns
Launch of marketing campaign: Week 39 and after
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Denmark, UK, France, the Netherlands, Germany, Sweden
Motivation segment: Broadening My Cultural Horizons og Social Immersion
MICE - Restart
MICE
Launch of marketing campaign: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Near markets, Scandinavia and Northern Europe
Primary segment: MICE
2022 Campaigns
Food - fine dining
Launch of marketing campaign: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: TBD
Primary segment: Foodies and those interested in food
Spring - Fjord Norway theme
Launch of marketing campaign: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: TBD
Motivation segment: Adventure in the World of Natural Beauty, Social Immersion (not yet decided)
Contact
- SO
Sandra Olsson
Key Account Manager Visit Norway