Take part in this autumn's campaigns!

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This autumn, we are launching a number of campaigns, both nationally and internationally, with a special focus on our neighbouring countries and the local markets in Northern Europe. Potential visitors who show interest in Norway as a destination are collected into digital target groups that you can follow up with concrete offers. Completely 'automagically'.

Retargeting with Visit Norway

Everyone who responds to our campaigns or visits visitnorway.no leaves behind digital traces, so-called cookies. These small pixels tell us both who is interested in visiting Norway, and what kind of trip they want. We are more than willing to share that information with you, so that you can follow up with your own sales-triggering activities.

Many campaigns with different target groups

Here is an overview of the campaigns that we will be launching this autumn. The plan may be adjusted, and, for competitive reasons, we are only sharing general information about the time period, geographic targets, and target group segments. However, this should be adequate to see which target groups you can reach out to with your own sales-triggering activities.

National campaign - Restart

Norwegian Space Travel – Energy/MICE/Food/City/Art and Culture

Restart: Theme, national campaign where we continue to develop the Restart programmes from summer and autumn 2021: Energy/MICE/Food/City/Art & Culture.

Launch: Week 29
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Denmark, Germany, the Netherlands, UK, Sweden, France, Italy and Spain
Motivation segment: Adventures in a World of Natural Beauty, Energy, Social Immersion, Broadening My Cultural Horizons (depending on the film)

Adventure tourism - Restart

Break from the great - Fjord Norway theme

Launch: July
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Germany, Denmark, Italy, Spain, France, the Netherlands, UK
Motivation segment: Adventures in a World of Natural Beauty, Broadening My Cultural Horizons

Northern lights - NEW production

Launch: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Germany, UK, the Netherlands, Denmark (secondary: Spain, France, Italy, Sweden)
Motivation segment: Adventures in a World of Natural Beauty, Social Immersion, Broadening my cultural horizons

Winter on skis

Launch: Week 41
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Germany, the Netherlands, and the UK
Motivation segment: Adventures in a World of Natural Beauty

Activity tourism Energy - Restart

Winter alpine skiing

This campaign shall position Norway as a preferred destination for alpine skiing holidays, especially aimed at families with children.

Launch: Week 41
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Denmark, Sweden, UK, Germany
Motivation segment: Social Immersion, Broadening My Cultural Horizons: Energy & Sharing and Caring

Ski touring in winter

If there's one thing we have a lot of in this country, it's majestic mountains. All energetic outdoor enthusiasts will really enjoy climbing them, including happily on skis.

Tentative launch: Week 42
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Near markets, Scandinavia and Northern Europe
Motivation segment: Energy

City tourism - Restart

Norwegian cities and culture

Launch of marketing campaign: Week 36
Interval to retargeting activities: approx. 4 weeks after launch
Markets: UK, France, the Netherlands, Germany
Motivation segment: Playful liberation, Broadening your Cultural Horizons, Social Immersion

Christmas campaign

Launch of marketing campaign: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: near markets, Scandinavia and Northern Europe
Motivation segment: Social Immersion

City break campaign

Tentative launch: Week 42
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Scandinavia and Northern Europe
Motivation segment: Social Immersion

Urban art and culture

Art, culture and city: 3-5 different campaigns

Launch of marketing campaign: Week 39 and after
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Denmark, UK, France, the Netherlands, Germany, Sweden
Motivation segment: Broadening My Cultural Horizons og Social Immersion

MICE - Restart

MICE

Launch of marketing campaign: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: Near markets, Scandinavia and Northern Europe
Primary segment: MICE

2022 Campaigns

Food - fine dining

Launch of marketing campaign: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: TBD
Primary segment: Foodies and those interested in food

Spring - Fjord Norway theme

Launch of marketing campaign: Start date TBD
Interval to retargeting activities: approx. 4 weeks after launch
Markets: TBD
Motivation segment: Adventure in the World of Natural Beauty, Social Immersion (not yet decided)

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