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“The bridge is only 35 centimetres wide,
so it’s kinda scary”

Simen Staalnacke built a successful fashion brand on his love for his home town.
Here are his three tips for visiting Stryn.

“My home town has it all”, says Simen Staalnacke, one of the founders of fashion brand Moods of Norway.

“Fjords, mountains, glaciers and merry people. The jewel in the crown is our salmon river snaking its way through the valley.”

To Staalnacke, there are few places more beautiful than Stryn, the picturesque little town in Sogn og Fjordane where he grew up and later founded a clothing company with two of his buddies.

On our way to set up for the Brunost lansering tomorrow at Kongsgården! Get ready! #tinemoods #brunost #moodsofnorway

Et bilde publisert av Simen & Peder (@simen_peder)


For Moods of Norway, this passion for Stryn combined with a love of Norwegian traditions shine through both in their clothing designs and their marketing. After a few short years, they were one of Norway’s biggest fashion brands ever.

Here are three tips from Staalnacke for those who want to get the most out of his home town:

1. Via Ferrata in Loen

Would you dare? #viaferrataloen #Stryn #Nordfjord @visitnorway @fjordnorway #norway #travel #viaferrata 📷 @larskorvald

Et bilde publisert av Visit Nordfjord (@visitnordfjord)


“This is an amazing hike that stretches all the way from the fjord and up the mountain Hoven, situated 1,011 metres above sea level. You can pick your own difficulty level depending on fitness, and at the top, one of Norway’s most spectacular sights await you:

A 120 metre long hanging bridge above a gorge 160 metres deep.

As the bridge is only 35 centimetres wide, it’s kinda scary, but also very, very much fun. From next May, a gondola can take passengers directly from the fjord to a restaurant on the mountain.

It’s going to be one of Europe’s steepest gondola rides, allowing everyone to take part in what to me is the coolest experience in Norwegian nature.

After a nice long walk to the top, my best tip is to finish your day in the outdoor pool at the Hotel Alexandra. There are few better places than the Norwegian nature when you want to feel relaxed.”

2. Stryn Summer ski resort

“Ever since I was 14 years old, we have always gone to the ski resort during summer. The feeling of skiing across a sunlit glacier 1,300 metres above sea level in nothing but shorts and a t-shirt is hard to beat.

We owned the resort for a few years and painted it in a host of great colours, so I can honestly say it is now Norway’s Happiest Ski Resort. The energy in the mountain during summer is unique, and I have never seen anything like it anywhere else.

My best tip is arriving at the ski slope early. Have a blast in the mountains before you swing by Folven Camping for a mesmerizing après-ski. Taking a well-deserved dip in the fjord afterwards also comes highly recommended.”

3. Salmon fishing in the Stryn river

“Since time immemorial, kings and counts have come to Stryn to catch big salmon. Early birds should try renting one of the zones next to this amazing house named Lysvoll. That’s a nice spot for attempting the big catch whilst enjoying the royal surroundings.

As with most salmon rivers, it is also vital to pay attention to local fishermen for the latest update on where the salmon hang out. For those who want to head out on a boat, I can also recommend fishing for trout in the Lodalen valley.”

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