Jærdagen is a traditional town festival that marks the start of summer in Bryne. For decades, the event has been a meeting place for both locals and visitors, with shops relocating their trade to the streets and stalls, markets, and food vendors taking over the town centre. The programme offers concerts, performances and activities that engage both children and adults, creating an inclusive folk festival. With its combination of commerce, culture and entertainment, Jærdagen has become an annual highlight that sets the whole town in motion.