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Romsdalen Romsdalen
Photo: Matti Bernitz Pedersen
Travel Trade

About #besafie

Norway is an incredible country to explore. However, exploring this great wilderness is not completely risk-free.

Each year the Norwegian Red Cross conducts around 1000 rescue operations throughout the country, and the number of operations has tripled during the past ten years.

Many of the accidents associated with nature-based activities can be avoided by taking proper precautions. Make sure your preparation, knowledge of the area, and equipment, are all equally well suited for the trip. Get familiar with the Norwegian mountain code, nine simple rules to help you stay safe. 

2015 was the year of dangerous selfies, with severe injuries as people took extreme risks in search of the perfect picture. A selfie is never worth dying for.

To avoid dangerous situations, we encourage you to take what appears to be a dangerous selfie - in a safe setting. 

The focus of the #besafie campaign is to help tourists to think safety first, before venturing out into the wilderness. We want you to have fun exploring the outdoors, and return home safely. 

Share your safies

Take your own safie, a photo illustration the Norwegian Mountain Code, and tag it with #besafie. Find inspiration and check out other safies at the campaign landing page

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