Welcome to Visit Norway's PR desk. We arrange press trips and PR-events, and collaborate with the international press to promote Norway throughout all seasons.
Who we work with
Press and PR: We work with international press, from newspapers to magazines (both print and digital), as well as radio and TV.
Social Media: We have a separate Social Media desk. If you are a content creator, please visit our Social Media section.
Markets: We have a strong focus on sustainability, and mainly work with the press in nearby markets like Scandinavia and Europe. Other markets are considered on a case-by-case basis.
Who we collaborate with: Due to a high volume of requests and limited resources, unfortunately we can't collaborate with all media.
We prioritise commissioned journalists and media with larger audiences in our key markets.
How we work
Press trips: We cover selected individual press trips and organise a few group trips a year.
How to contact us: We prefer to be contacted through the pitch form below. Please contact us well in advance – a minimum of one month before departure.
Collaboration: Visit Norway normally covers transportation costs and puts you in contact with local destination companies and partners. They usually cover local costs such as food, accommodation, and local activities. We do not sponsor family members or others joining your press trip unless they have an editorial angle in your story.
You have to book you own ticket: We do not have the resources to organise and/or book your tickets, or tend to practical details such as lost luggage, delayed flights, etc. You will need to book your own trip to/from Norway and then we will reimburse your expenses. Reimbursements will normally be paid within a week. Other costs may be covered if agreed upon in advance. Please save receipts and make sure to follow our instructions.
Travel insurance: You need to have travel insurance and be able to travel independently.
What we expect in return
Visit Norway and our partners put a lot of work and resources into each press trip.
* Please send us a link or copy of your story when published.
* We appreciate if you mention Visit Norway in your story, and provide a link to Visitnorway.com.
We love to stay in touch and often invite press back for new stories. So once you work with us, you are a part of our Visit Norway family.
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