Welcome to Visit Norway's PR desk. We arrange press trips and PR-events, and collaborate with the international press to promote Norway throughout all seasons.
Press and PR
Who we work with
Press and PR: We work with international press, from newspapers to magazines (both print and digital), as well as radio and TV.
Social Media: We have a separate Social Media desk. If you are a content creator, please visit our Social Media section.
Markets: We have a strong focus on sustainability, and mainly work with the press in nearby markets like Scandinavia and Europe. Other markets are considered on a case-by-case basis.
Who we collaborate with: Due to a high volume of requests and limited resources, unfortunately we can't collaborate with all media.
We prioritise commissioned journalists and media with larger audiences in our key markets.
How we work
Press trips: We cover selected individual press trips and organise a few group trips a year.
How to contact us: We prefer to be contacted through the pitch form below. Please contact us well in advance – a minimum of one month before departure.
Collaboration: Visit Norway normally covers transportation costs and puts you in contact with local destination companies and partners. They usually cover local costs such as food, accommodation, and local activities. We do not sponsor family members or others joining your press trip unless they have an editorial angle in your story.
You have to book you own ticket: We do not have the resources to organise and/or book your tickets, or tend to practical details such as lost luggage, delayed flights, etc. You will need to book your own trip to/from Norway and then we will reimburse your expenses. Reimbursements will normally be paid within a week. Other costs may be covered if agreed upon in advance. Please save receipts and make sure to follow our instructions.
Travel insurance: You need to have travel insurance and be able to travel independently.
What we expect in return
Visit Norway and our partners put a lot of work and resources into each press trip.
* Please send us a link or copy of your story when published.
* We appreciate if you mention Visit Norway in your story, and provide a link to Visitnorway.com.
We love to stay in touch and often invite press back for new stories. So once you work with us, you are a part of our Visit Norway family.
Welcome to Norway!
What's new?
Stay in the know! Learn more about the northern lights, the midnight sun, the fjords – and Norway's many wonders. Find unique places to stay, get insider tips to our small, big cities, and discover the new and trendy hot-spots by subscribing to our monthly newsletter and check our latest press releases at MyNewsDesk.
Story ideas!
Looking for a good story from Norway? Check out these news and hot story ideas!
Inspiring stories from Norway
Find more inspiration to your stories at Visitnorway.com
Take advantage of top offers
See our selection of trusted companies that work hard to make you happy all through your trip.
Brim ExplorerQuiet fjord tours on award-winning electric catamarans in Oslo, Tromsø, Lofoten, and Svalbard.
CityboxModern and affordable hotels in central locations in Oslo, Bergen, and Kristiansand.
NorgesbookingBook your perfect cabin stay in the fjords, mountains, and valleys of Norway.
Scandic HotelsExperience Nordic hotel hospitality at its finest at more than 90 hotels across Norway. Special offers are available.
StrawberryA different hotel company! Look out for great weekend deals at more than 100 hotels in Norway.
Thon Hotels ASFantastic breakfast included! Experience true comfort and reasonable rates at our 80 hotels in Norway.
CampcationBook a camping stay in stunning and unique locations all across Norway with Campcation.
Classic Norway HotelsWhen the hotel is the destination. Book a night to remember in one of Norway's most unique and distinctive hotels.
50 Degrees North NordicChoose between unforgettable tailormade individual trips and small, exclusive group tours of Norway.
Radisson HotelsGreat value offers and comfortable quality stays in Norway´s major cities, airports, and ski resorts.
Authentic ScandinaviaTravel curated by locals. Our tailormade tours suit every type of traveller and budget.
Booknordics.comUnique holiday packages, adventure hotels, tours, and activities.
Fjord ToursHome of Norway in a Nutshell, Norway's most popular tour. Fjords, mountains, and stunning destinations — all in one trip!
Go FjordsBook fantastic tours and experiences! We offer tours in Oslo, Bergen, Stavanger, Lofoten, the North Cape, and more.
HurtigrutenExperience the world's most beautiful sea voyage on an unforgettable cruise along the stunning Norwegian coast.
Norrøna AdventureGet ready for expeditions and adventure holidays with Norrøna Adventure. Hiking, skiing, and biking trips.
Discover NorwayOffers a range of exciting self-guided hiking, biking, and skiing holidays in Norway. Luggage transfer included.
Norwegian HolidaysLow-price package holidays with Norwegian. Book your flight, hotel, and rental car all in one place.
StrömmaSightseeing by bus and boat in several major tourist spots and cities in Norway.
Up NorwayBespoke luxury hand-picked by local experts. We combine your preferences and our knowledge to make an unforgettable journey.
Arctic Campers ASDo you want to try van life? Explore Norway in comfort and style with our smart and cosy campervans.
Auto EuropeAlways a smooth car rental experience. Search and compare rental rates. Free cancellation up to 24 hours prior to pick-up.
NOR-WAY BussekspressEnjoy scenic views on comfortable bus trips to the fjords and from city to city with our express buses.
Rent-A-Wreck of Scandinavia ASThe smart and affordable car rental alternative.
SJ NordSJ NORD - the adventure starts on the train
Vy expressDiscover Norway on comfortable express buses that take you between major cities, mountains, and fjords.
Vy TrainGlide through scenery on a train between Oslo and Bergen on the Bergen Railway and explore the greater Oslo region.
My Nordic TravelChoose between DIY itineraries and pre-packaged holidays to the very best destinations in Norway.
CampanyonUnique camping in nature. Book a stay in a treehouse or glamping tent or rent a motorhome pitch.
NorwegianNorwegian offers cheap flights in Norway and direct flights from more than 70 European destinations. Book flights through our low fare calendar to your destinations.
De HistoriskeHave an unforgettable stay at one of Norway's unique, authentic historic hotels. Enjoy first-class dining experiences and a broad range of activities.
CampioNorway's biggest camping booking site. Find the best camping and motorhome pitches throughout Norway.