Food is trendier than ever. In Norway you’ll find a food festival in almost every nook.
Published 12 May 2016
Last edited 19 May 2017
A culinarian or a foodie? Anyway, you’ve got a great summer ahead of you.
Norwegian food festivals are getting more and more popular. That’s perfectly understandable says Aslaug Rustad, CEO of Oi! Trondersk Mat og Drikke.
“Food festivals are trendy. A UK survey shows that young brits rather spend their money on a great food experience than a pair of new shoes” she says.
Rustad is in charge of planning the Trondersk Food Festival at Trondheim Square. They’re expecting approximately 200,000 visitors during the festival weekend, which according to Rustad makes it Norway’s biggest market for food producers.
“Especially the younger generations are interested in food and knowing the history of what they’re eating” she says.
It’s the combination of sampling the different cuisines and being able to bring those new ingredients home that makes food festivals so well liked, Rustad thinks.
Oslo. Photo: Martin Smedjeback
“I think people today in general are more interested in food” Mathias Steinbru in Trobbelskyter says. Trobbelskyter is the company behind the Oslo food festival Gatesmak. Like Rustad he thinks the younger generations are far more invested in sustainable food production and consumption.
“This development challenges the food industry to create new products, resulting in a bigger diversity” he says.
Heidi Roneid agrees. She is the head of Oslo Vegetarian festival, that attracted more than 6,000 visitors in 2016.
“People would like to know how the food is made, and that the farmers are well paid. Quality is important, and we want to know the whole lifecycle of the food we’re eating” she says.
Roneid also thinks the increasing interest in vegetarian food, is due to the rising awareness in the Norwegian population about the environmental impact of the food industry. These days you get information about food wherever you are, in food programs on the TV and food magazines in the magazine racks.
Trondheim. Photo: Wil Lee-Wright/Oi! Trøndersk Mat og Drikke AS
“More and more people have food as a hobby” Mathias Steinbru says.
And you don’t have to be a master chef. It’s as much about being interested in eating and trying new flavors.
New food experiences are exactly what the food festival Gatesmak is all about. Here you’ll find among other things flavours like: american barbeque, Oslo’s best hummus, spring rolls, sushi and specialties cooked by the Tamil women’s union.
“Gatesmak has everything. We don’t believe in ‘less is more’. At the festival it’s ‘more is more’” Steinbru says.