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Travel Trade

He was just hired to go hiking for a full year

Starting this summer, 23 year-old Andreas Orset will crisscross our rugged country on foot. Competing among 1,030, he was chosen for possibly the most unique job in Norway.

For Norwegians, outdoor pursuits are trendy. Whenever time allows it, we’ll lace our hiking boots and head out into nature.

What if you could walk through Norway on foot, experiencing all its moods and stunning beauty … as a full-time job? For 23 year-old Andreas Orset, this utopic idea just got real.

He was one of 1,030 applicants for the unusual job ad posted by the shoe manufacturer Alfa last fall, which caused a bit of a stir. Starting this summer, he is going to spend a year walking across Norway, as an extreme test of Alfa’s hiking boots.

At the same time, the stunt aims to showcase Norway as a great destination for this kind of adventure.

It’s all about what locals call “friluftsliv”. Literally translating as “free air life”, it refers to the lifestyle of outdoors recreation. The organization Norsk Friluftsliv is a partner on the project, as is Visit Norway.

As for Orset’s job description, he will simply be called “The Adventurer.”

“I’m so excited to head out on my adventure,” says the man himself, in a press statement from Alfa. “This really is my dream job. I’ve always liked to be in nature and go hiking, and I look forward to sharing my experiences of both the shoes and the treks.”

The 23 year-old is currently studying Business Administration at the Norwegian School of Economics, in Bergen. His day-to-day life, needless to say, is in for a change.

“I’m looking forward to the hot summer, with birds chirping – but really I’m just as excited about pitching my tent on the cold winter nights,” he says.

Orset was selected not only because he is an experienced hiker, but also because he has good communication skills. You can follow him on social media throughout the year: In sunshine and gentle terrain, of course, but also through steep climbs and blizzards.

“Andreas is sure to spread the joy of hiking. He is a positive and sociable type, with the right spirit for the job. He lives and breathes the outdoors, and is also a good communicator, both through text, photo and video. We look forward to working with him,” says Lasse Heimdal, secretary general of Norsk Friluftsliv.

Below you can see Orsets application video (in Norwegian). We wish him the best of luck on the adventure!


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