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More than 100 million American viewers were introduced to the iconic Norwegian mountain plateau as a snippet from Mission Impossible: Fallout premiered during Super Bowl this weekend.

Published: 5 February 2018

This summer, one of the year’s biggest blockbusters is finally unleashed. 

Mission Impossible: Fallout is an eagerly awaited return for tough-as-nails agent Ethan Hunt, played by Tom Cruise, who once again hits, kicks, speeds and jumps his way through the world. 

One of the major scenes for intense, nerve-wracking action this time around is a very special rock formation in Forsand, Rogaland in Western Norway.

Using Preikestolen as a teaser

Preikestolen (Pulpit Rock) is, in fact, featured throughout the trailer for the movie, which premiered during Super Bowl in the US this weekend – thus being watched by more than 110 million American viewers. 

That’s not all – when Tom Cruise tweeted that the trailer was about to premiere, he used a photo of himself hanging from Preikestolen as visual bait.

The first glimpse of the monumental plateau emerges 14 seconds into the video, and several other moments during the two and half minute long trailer seem tailor-made to boost even the slightest fear of heights.

Here’s the trailer for Mission Impossible: Fallout:

A great marketing opportunity

Preikestolen’s presence in the sitxth installement of the action franchise has been known for a while. Last autumn, the film crew spent nine full days by the popular tourist attraction.  

The 25 × 25 meter (82 ft × 82 ft) wide mountain shelf sits 604 meters (2000 feet) above the majestic Lysefjord, and has been named one of the world’s most spectacular viewpoints by both Lonely Planet and BBC. 

“We hope this will be a nice exposure for both Preikestolen and the surrounding area”, Audun Rake, CEO of Stiftelsen Preikestolen, said before the filming took place.

Another man with high hopes for the effect of Rogaland’s moments on the big screen is the mayor of Forsand, Bjarte Sveinsvoll Dagestad. He spent the Super Bowl night awake, eager to see how prominent Preikestolen would be in the trailer, according to NRK.

“This is of great marketing value, for Forsand as well as the for the region and Norway. Just how great is impossible to tell, but the buzz in advance is also important”, Dagestad says to NRK.

People enjoying the view of Lysefjorden from Preikestolen

Preikestolen.
Photo: Terje Rakke/Nordic Life/regionstavanger.com

World premiere at Preikestolen?

Mission Impossible: Fallout is a star-studded affair – in addition to Tom Cruise, heavy hitters such as Henry Cavill, Rebecca Ferguson, Alec Baldwin, Simon Pegg and Angela Bassett are also found among its cast.  

The movie premieres in the US on July 27, while Norwegian action fans will have to wait until August 3 to get their adrenaline fix. 

However, local enthusiasts have already begun working towards a special screening on top of Preikestolen at the end of July, though no specific details have been revealed at this point.

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