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The Plan of Action for Sustainable Destination Development is a comprehensive plan to ensure sustainable destination development in the future. The plan has a long-term perspective, and the goal is continuous improvement within the 10 principles for sustainability.
Hol Municipality and Visit Geilo have signed a partnership agreement with an overriding objective to secure long-term development of Hol Municipality as a destination. The partnership will develop attractive local communities with sustainable development both socially, economically, culturally, and environmentally, in regard to national, international, and Plan of Action for Sustainable Destination Development for Geilo and Hol Municipality 2014-2016 contexts. One of the actions is to qualify Geilo for the "Award for Sustainable Destination." Some of the work is to coordinate existing plans and collect the documentation needed. The goal is for Geilo, as National Park Village, and Hol, as National Park Municipality, to comply with the system to strengthen its credibility.
"A development that meets the needs of the present generation without compromising the ability of coming generations to meet their own needs." (The Brundtland Report 1987)
1. Cultural wealth, e.g.: Local food traditions
2. Landscape's physical and visual integrity, e.g.: Welcome point in Geilo
3. Biodiversity, e.g.: Wild reindeer
4. Clean environment and resource efficiency, e.g.: Waste management
5. Local quality of life and social value creation, e.g.: Meeting places
6. Local control and involvement, e.g.: Cooperation agreements
7. Job quality for tourism employees, e.g.: Kick-off for seasonal workers
8. Guest satisfaction and security, e.g.: Guest surveys
9. Economically viable and competitive tourism destinations through local value creation, e.g.: Joint marketing plan for tourism in the municipality
10. Economically viable and competitive tourism businesses, e.g.: Stimulate to shop locally
• Quality brand for destinations in Norway
• Based on a standard of criteria and indicators
• In line with the 10 principles for sustainable tourism
• Assumes continuous development
All work around the Award for Sustainable Destinations is early and thoroughly anchored in the Partnership Executive Board, the Municipal Executive Board in Hol, and the Executive Board of Visit Geilo. Furthermore, the Hol Municipal Council must be kept informed during all the phases of the process.
The plan of action for sustainable destination development was developed in cooperation with the member businesses in Visit Geilo, representatives from Hol Municipality, and other participants interested in the development of Geilo and Hol Municipality.
The action plan is the starting point for the branding work from the autumn of 2014 to the spring of 2016, and is divided in line with the 5 areas in the branding scheme, with its respective principles for sustainability below these.
Action: Development of trail trips close to the center of Geilo, as well as the development of trails close to all of the small communities.
Involves Hol Municipality, Visit Geilo
Action: Improve the signage and information regarding cultural monuments, historical sites, flora, fauna, and national park. Management plans.
Separate project to make a template/standard.
Action: Establish authentic and visually-integrated welcome points to, as well as within, the National Park Village, Geilo.
Involves Hol Municipality, Visit Geilo, property owners
Priority actions in the process period
Action: Coordination and improving conditions for fishing. Involves Hol Municipality, Teams/Associations, Geilo Hunting and Fishing Association, property owners
Action: Clearing and facilitating for activities at Slåttahølen/Fetahølen and surrounding areas. Involves Hol Municipality, Geilo Hunting and Fishing Association, property owners
Action: Reduce energy use in the tourism businesses. Involves tourism operators, Hol Municipality, Ustekveikja Energi
Action: Better organization of waste management and recycling for businesses and cabin areas. Involves Hol Municipality, tourism operators, Hallingdal Renovasjon
Action: Establish public health as a basic principle and way of life. Involves Hol Municipality, local residents
Action: Maintain and further develop hosting courses that include knowledge about sustainable tourism development. Involves Visit Geilo, Hol Municipality, tourism operators, cabin occupants
Action: Kick-off for seasonal workers. Involves tourism operators, Visit Geilo, Hol Municipality
Action: Develop and promote 5 good reasons to stay one more day. Involves Visit Geilo, tourism operators
Action: Incorporate increasing membership dues among the member businesses in a 3-year period to ensure that the destination company is viable. Involves Visit Geilo, member businesses
Action: Preparations for product development between the seasons. Involves activity businesses, Visit Geilo
Project Owner: Visit Geilo
Project Manager: Tove Sletto Medhus, Høve Støtt Hallingdal
Prosess Supervisor: Anne Dorte Carlson, Occasio Consulting
Steering Committee: Tony Kjøl – Mayor of Hol Municipality, Elfrid Tufte Bere – Geilo Tourist Information Office, Svein Tore Valde – Geilo Sport (Board Member in Visit Geilo), Pål Knutsson Medhus – Director of Tourism/General Manager in Visit Geilo, Toini Ness and Thomas Ruud – Innovation Norway
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