Ida's favourite shopping spots in the centre of Oslo
Livid:
Address: Prinsens gate 3 B
"Livid was started in Trondheim, and they now have this store in the centre of Oslo and a workshop, PAST, in Grünerløkka. You can buy second hand here, as well as new top-quality items from their own brand, where the best of Japanese fabric construction meets the classic silhouettes of contemporary Scandinavian design. This is truly one of the hottest brands in Norway right now, with an international potential."
JF Curated:
Address: Prinsens gate 6
"Right across the street from Livid, you'll find JF Curated. Marte, who is the founder of this store, aims to take the mass production out of fashion. She has a very strong focus on sustainability, and everything that passes through her doors must have a transparent value chain. The shop stands for green fashion and works for a greener industry by focusing on quality, a strong vision, and the option of tweaking and taking part in creating your own product."
Tom Wood:
Address: Øvre Slottsgate 8
"The brand was started by the Norwegian couple Mona and Morten, making rings and jewellery. Tom Wood has already had success internationally, being especially big in Japan. After a foray into clothes, they now again focus solely on jewellery based on the concept of timelessness, handcrafted work, simplicity, and Scandinavian functionalism."
Ida's tips on other shopping areas in Oslo:
In addition to sharing her three favourite shopping areas in the city, Ida also wants to give a shout out to a few more selected areas and stores that she really loves. Enjoy!
The Frogner area:
This is first and foremost an upper class neighbourhood, characterised by fine tenements from the end of the 19th century. The area is also home to small cafés, restaurants, and a few shops.
Julie Josephine Essentials:
Address: Frognerveien 4
"The Norwegian designer, Julie Blystad, is behind the clothing brand Julie Josephine, and has her own shop in Frognerveien, which also contains a studio and showroom. Blystad has been very successful in perfecting classic shirts and t-shirts, but has later expanded to include pretty much all the wardrobe essentials."
Den Dama:
Address: Frognerveien 4
"Den Dama is a popular concept store in Frogner. It has been here since 1994, and carries brands such as Saks Potts, Rotate, and Envelope1976."
The Majorstuen area:
The Majorstuen area is close to Frogner. Like Frogner, there are also lot of flats here, but a lot more shops and businesses, especially around Bogstadveien, one of its main streets.
Moniker Oslo, at Valkyrien shopping centre:
Address: Valkyriegata 3
"One of Oslo's coolest concept stores is located here. It's a real fashion universe that has perhaps Norway's best selection of clothes, shoes, and accessories from both Norwegian, Scandinavian, and international brands. The fashion couple who founded the shop, Anette Ringstad Jalland and Jørgen Jalland, are also behind Moniker Sport in Skøyen in Oslo, and Moniker Man, which is also located in the Valkyrien shopping center. Moniker, which means nickname, has five different "zones" all inspired by five strong women with each their own distinctive style and personality, including Grace Jones and Jane Birkin."
Sorgenfri:
Address: Sorgenfrigata 16
"Just across the street from Valkyrien, we find Sorgenfri. The Oslo concept was started by Norwegian designer Ingrid Bredholt and landscape architect Vaar Bothner back in 2019, as a "fashion reaction to fast fashion and retail looks". In addition to the shop and gallery, you will also find a small café. Here, you will find products and pieces by artists and designers working in Norway, in addition to a curated vintage selection."