Norway might not have the longest traditions in fashion history compared to many European countries, but the interest in both Norwegian design and architecture has grown significantly in the last decade. Strong, locally oriented designers and creators have combined old Norwegian traditional materials, such as bare wood, leather, and wool, with contemporary styles and impulses from Scandinavia and internationally.

Shops like Norway Designs and Pur Norsk in Oslo are just a few examples of places emphasising home design by local designers and producers.

Or you can go for warm souvenirs you can wear and discover why Norwegian fashion design is renowned for focusing on functionality, sometimes minimalism, and bright colours. Look for high-quality wool and knitwear, and benefit from the fact that the art of knitting has long traditions in Norway.

Whilst the choice of Norwegian design items has expanded, you can also find international prêt-à-porter fashion several places, like around Egertorget and Akersgata in Oslo. Norway’s second largest city, Bergen, is now known for local independent fashion shops. Other larger cities, like Stavanger and Trondheim, also has showrooms of local brands that bring out the natural essence of their respective regions.