SHOPPING IN NORWAY
In recent years, numerous Norwegian brands and designers have experienced global success, and the country, especially its capital Oslo, has grown as a shopping destination. Check out our tips for the best places to go shopping in Norway!
Norway might not have the longest fashion traditions compared to many European countries, but interest in both Norwegian design and architecture has grown significantly in the last decade. Strong, locally oriented designers and creators are now combining traditional Norwegian materials, such as bare wood, leather, and wool, with contemporary styles and impulses from around the world to make exciting must-have items.
Shops like Norway Designs and Pur Norsk in Oslo are just a few examples of places emphasising cutting edge design by local designers and producers. There are also plenty of fresh ideas in Norwegian Sami community these days, and anyone can enjoy modern Sami design.
You can pick up some of the world's finest knitwear and discover why Norwegian fashion design is renowned for its focus on functionality, minimalism, and bright colours. Look for high-quality wool and knitwear and iconic patterns and brand new designs. The art of knitting has long traditions in Norway.
You can also find international prêt-à-porter fashion in many places, such as near Egertorget and Akersgata in Oslo. Norway’s second largest city, Bergen, is also known for its independent local fashion shops, including Norwegian Rain's flagship store. Other major cities, like Stavanger and Trondheim, also boast irresistable local brands.
Sports fashion by homegrown brands
Norway is a country where many kinds of sports activities including hiking, biking, skiing, and fishing are popular. And as Norwegians are quite picky when it comes to gear and accessories, the selection is good in sports and speciality shops.
Discover new Norwegian brands that offer sports outfits in cool, contemporary colours and shapes that are both functional and visually appealing.
Trolls and lambs
Traditional souvenirs like cute (or scary) trolls, intricate glass designs, local jewellery, and sheep and reindeer skins are available at most tourist destinations. Certain local food delicacies are suitable for bringing home as well, such as sausages, fenalår (traditional dried and salted leg of a lamb), award-winning cheeses, and local brews.
More than 4,000 shops all over Norway offer the opportunity for a VAT (Value Added Tax) refund, so that’s 4,000 more reasons to let the treasure hunt start.
Fashion editor at Norwegian magazine KK, Ida Elise Eide Einarsdottir, reveals her favourite shopping spots in Oslo.
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