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Redefining Luxury

Redefine Luxury .
Photo: Matias Fosso Kristiansen / Visitnorway.com
Redefine Luxury .
Photo: Matias Fosso Kristiansen / Visitnorway.com

What is luxury? Bell boys and gold faucets?

Redefine Luxury .
Photo: Matias Fosso Kristiansen / Visitnorway.com
Redefine Luxury .
Photo: Matias Fosso Kristiansen / Visitnorway.com

Or free access to... this!

If you ask a Norwegian, the answer might surprise you!

Here are 10 things we consider to be a luxury:

Redefine Luxury .
Photo: Matias Fosso / Visitnorway.com
Redefine Luxury .
Photo: Matias Fosso / Visitnorway.com

#1

The great outdoors

Yes, we might be weird ... but luxury for us is to be able to spend more time outdoors! Many Norwegians prefer more free time over a pay rise.

Summer at Nesfjellet .
Photo: Lars Storheim
Summer in Nesbyen .
Photo: Lars Storheim

Hiking, biking, and paddling, going skiing or fishing – feeling free! You too can take part in numerous activities in stunning nature all over the country, and learn the noble art of friluftsliv.

Kayaking in the midnight sun .
Photo: Northern Explorer / Visitnorway.com
Kayaking in the midnight sun .
Photo: Northern Explorer / Visitnorway.com

#2

Spa time

Where's the spa? Everywhere! Norway is a giant natural spa.

Enjoy thousands of lakes and rivers, and waterfalls.

Less is more, so why not skip the swimsuit and go skinny dipping? ;)

Redefine Luxury .
Photo: Matias Fosso Kristiansen / Visitnorway.com
Redefine Luxury .
Photo: Matias Fosso Kristiansen / Visitnorway.com

We also have more conventional spas and some hotter than hot saunas!

This sauna is beautifully situated by Bandak lake in Telemark.

Soria Moria sauna in Telemark .
Photo: Dag Jenssen
Soria Moria sauna in Telemark .
Photo: Dag Jenssen

#3

Your own personal sky bar 

Ditch the high heels. The dress code is hiking gear at this club!

The mountains are always open, and the view beats any bricks and mortar bar out there.

Hike your way up, or ...

Redefine Luxury .
Photo: Matias Fosso Kristiansen / Visitnorway.com
Redefine Luxury .
Photo: Matias Fosso Kristiansen / Visitnorway.com

... take a gondola lift for breathtaking city views. This cable car takes you to the peak of Mount Ulriken, the tallest of Bergen's seven mountains.

Want to sip a drink inside? Find the best sky bars and rooftop bars.

Oppstemten to Mount Ulriken in Bergen .
Photo: Visit Bergen / Casper Steinsland / VisitBergen.com
Oppstemten to Mount Ulriken in Bergen .
Photo: Visit Bergen / Casper Steinsland / VisitBergen.com

#4

Incredible beaches

Enjoy plenty of space on thousands of white and golden beaches, like Hauklandstranda beach in Lofoten.

It never really gets too hot, and you can easily find a secluded spot, since Norway has one of the longest coastlines in the world.

Lofoten Hauklandstranda beach .
Photo: Christine Baglo / Visitnorway.com
Lofoten Hauklandstranda beach .
Photo: Christine Baglo / Visitnorway.com

#5

Not just five stars …

… but a million stars!

Who knew waking up in a tree house could feel so luxurious? Surrounded by quiet, calm Norwegian nature, you can really get a good night sleep.

Check out some unique accommodation around the country, like Woodnest in Odda, Fjord Norway (pictured here).

Woodnest, Odda Treehouse .
Photo: Tor Hveem / Woodnest
Woodnest, Odda Treehouse .
Photo: Tor Hveem / Woodnest

#6

Real horsepower

We might not have any automakers to brag about, but we have our very own exclusive horse breed, which also happens to be the cutest horse in the world.

Meet the Norwegian Fjord Horse!

The breed originally stems from Fjord Norway, but you can meet them in several places around the country.

Their steady gait will carry you safely through any riding adventure.

Fjord horse in Nordfjord .
Photo: Visit Nordfjord / Maja Skarpsno
Fjord horse in Nordfjord .
Photo: Visit Nordfjord / Maja Skarpsno

#7

Rural luxury

Authentic. Down to earth. A countryside escape might be just what you need!

Get to know the rich Norwegian farming culture and history while indulging in some high-end farmhouse accommodation, like here at Hoel Farm by Mjøsa lake in Eastern Norway.

Hoel Farm at Nes .
Photo: Fredrik Ahlsen, Maverix / Visitnorway.com
Hoel Farm at Nes .
Photo: Fredrik Ahlsen, Maverix / Visitnorway.com

#8

Fine dining

For Norwegians gourmet food is all about fresh, healthy, locally sourced ingredients in season.

It doesn't have to be too formal, though. At some fine dining restaurants in Norway, you can even wear slippers!

This is the case at Kvitnes Farm in Vesterålen, Northern Norway, a perfect example of fine farm-to-table dining.

Food at Kvitnes gård in Vesterålen .
Photo: Magga og Anders AS
Food at Kvitnes gård in Vesterålen .
Photo: Magga og Anders AS

You can also enjoy a memorable meal at one of Norway's many Michelin-starred restaurants. We also love a big seafood feast, made from the catch of the day, straight from the sea!

For world class crab, langoustine, bacalao, and salmon, visit the seafood heaven that is the Trøndelag coast!

Ansnes Brygger, Hitra .
Photo: Fredrik Ahlsen, Maverix / Visit Norway
Ansnes Brygger, Hitra .
Photo: Fredrik Ahlsen, Maverix / Visit Norway

Don't forget to sample some tasty fresh cow's milk!

Learn the secret of why Norwegian milk is among the best in the world.

Or try some Norwegian bubbly – delicious handcrafted apple juices and ciders!

Redefine Luxury .
Photo: Matias Fosso Kristiansen / Visitnorway.com
Redefine Luxury .
Photo: Matias Fosso Kristiansen / Visitnorway.com

#9

Historic luxury

We love a bit of traditional luxury, too.

Experience the ultimate star treatment at one of Norway's exclusive and historic hotels, like the posh Britannia Hotel in Trondheim.

Britannia Hotel in Trondheim .
Photo: Britannia Hotel / Will Lee-Wright
Britannia Hotel in Trondheim .
Photo: Lars Petter Pettersen

#10

Harmony

Last but not least, feeling good is only possible when you are in balance with your surroundings.

Norway has more than 32 destinations that have committed themselves to work hard for a more sustainable future, including the stunning Geirangerfjord.

Visit a destination that is part of the environmental certification scheme Sustainable Destination.

Peaceful bath at Hotel Union .
Photo: Hotel Union / Tone Molnes
Peaceful bath at Hotel Union .
Photo: Hotel Union / Tone Molnes

Experience Norway in style on board Hurtigruten's two new adventure cruises!

Svalbard .
Photo: Sophie Cordon
Svalbard .
Photo: Sophie Cordon

Discover luxury

Unlock the secret to the good life in Norway.

Exclusive tailor-made trips

Find the perfect holiday package.

  • Ice Hotel, Northern Lights and Tromsø by Fjord Travel
    Credits
    Ice Hotel, Northern Lights and Tromsø by Fjord Travel
    Photo: Terje Rakke / VisitNorway.com
    Ice Hotel, Northern Lights and Tromsø
    Dog sledding, King crabs, Reindeer sleigh

    Experience Norway’s best northern lights destinations, Kirkenes & Tromsø, on this amazing 7-day round trip from Oslo. | Fjord Travel

  • The Arctic Circle Region by Up Norway
    Credits
    The Arctic Circle Region by Up Norway
    Photo: Brim Explorer
    The Arctic Circle Region
    Myths and Marvels in Helgeland

    On this journey, you will immerse yourself in the mythical fairy tales of Norway, and become a part of the story of the eternally immortalised trolls in the peculiar mountains around you. | Up Norway.

  • Best of Norway Escorted Small Group Tour
    Credits
    Best of Norway Escorted Small Group Tour
    Photo: Vegard Aasen
    Best of Norway small group tour
    Escorted summer tour of Norwegian Fjords on premium mini-coach

    8 days on an escorted summer tour of Norwegian Fjords, that takes you 'off the beaten' track on our premium mini-coach between Oslo and Bergen. | 50 Degrees North

  • Finding Kos - Slow Travel by Up Norway
    Credits
    Finding Kos - Slow Travel by Up Norway
    Photo: Fjord Norway / Storfjord Hotel
    Finding Kos - slow travel
    A four week journey in the land of 'Kos'

    Slow travel means personal awareness: tuning into your own feelings, redefining and setting new goals, feeling peace, clearing brain fog, invigorating the mind and establishing what matters. | Up Norway.

  • Norwegian Folklore by Up Norway
    Credits
    Norwegian Folklore by Up Norway
    Photo: Bestebakken
    Norwegian Folklore
    Road-trip through entrancing landscapes

    Experience the same landscapes that have entranced Norway's most famous artists for centuries while travelling through mountains, fjords and coastal landscapes, and from cities to villages. | Up Norway.

  • Norway in a Nutshell® Premium
    Credits
    Norway in a Nutshell® Premium
    Photo: Robert Bye / Unsplash
    The Best of Norway
    A luxury train adventure

    With an extended stay in a riverside lodge near Flåm, take your time and enjoy the Norwegian fjord scenery by hiking, kayaking or biking. Half board, train journey, transfers and two outdoor activities are included. | 50 Degrees North

  • Week of Ski and Sail on Luxury Catamaran by Book Nordics
    Credits
    Week of Ski and Sail on Luxury Catamaran by Book Nordics
    Photo: Book Nordics
    Ski and Sail on a Luxury Catamaran
    The ultimate Arctic ski & sail adventure

    Enjoy a week of luxury skiing and sailing in the fjords surrounding the Lyngen Alps outside Tromsø. Gear and meals are included. Perfect for groups of up to 8. | Book Nordics

  • Bergen, Ålesund - Beyond by Up Norway
    Credits
    Bergen, Ålesund - Beyond by Up Norway
    Photo: Kilsti Compact Lodge
    Bergen, Ålesund - Beyond
    Fjords and UNESCO World Heritage Sites.

    Find a place where time stands still, feel the wind gently touch your face, and taste the richness that lives in the soil. Discover people and places that touch your heart. | Up Norway

  • Performance Marketing Offers fallback picture
    Credits
    Performance Marketing Offers fallback picture
    Photo: Vidar Moløkken – Visit Norway
    Western Fjords of Norway
    Tour the Western Fjords in our premium mini-coach

    8 days independent journey between Bergen and Ålesund travelling 'off the beaten' track on our premium mini-coach and coastal express ferry. | 50 Degrees North

  • The Northernmost Roadtrip by Up Norway
    Credits
    The Northernmost Roadtrip by Up Norway
    Photo: Ørjan Marakatt Bertelsen
    The Northernmost Roadtrip
    Another one for the bucket list!

    A once-in-a-lifetime road trip above the Arctic Circle which includes spectacular stops on your way through beautiful nature. Up here everything is an adventure. | Up Norway.

  • Discovery Route by Up Norway
    Credits
    Discovery Route by Up Norway
    Photo: Trolltunga Active
    Discovery Route
    One of Norway’s most sustainable journeys?

    The Discovery Route from the 1880s was the first-ever high-end fjord package holiday to be sold in Norway. Now we will take you through the incomparable beauty of Norway in all its diversity. | Up Norway.

  • Arctic Circle Express by Up Norway
    Credits
    Arctic Circle Express by Up Norway
    Photo: Leif Johnny Olestad / Visit Norway
    Arctic Circle Express
    Slow Travel is Back in Fashion

    Take your seat on an epic rail journey through tranquil landscapes peppered with majestic mountains, fjords and waterfalls – on foot, by boat or even in a kayak. | Up Norway.

  • Norwegian Coastal Highlights by 50 Degrees North
    Credits
    Norwegian Coastal Highlights by 50 Degrees North
    Photo: Jonatan Pie / 50 Degrees North
    Norwegian Coastal Highlights
    Fully Escorted Tour with Coastal Voyage from Tromsø to Bergen

    Southbound voyage on the Norwegian Coastal Voyage (Kystruten) from Tromsø with Scandinavian Escort then Bergen to Oslo on our Scenic Train Journey. | 50 Degrees North

  • Northern Lights Safari by Fjord Travel
    Credits
    Northern Lights Safari by Fjord Travel
    Photo: Sven-Erik Knoff
    Northern Lights Safari
    Dog sledding and Aurora safari

    Join us on a 6-day northern lights round trip to Tromsø
    from Oslo. Fly to Tromsø where you will experience all the highlights of the region, including several opportunities to chase the northern lights. | Fjord Travel

  • Norwegian Winter Family Adventure by 50 Degrees North
    Credits
    Norwegian Winter Family Adventure by 50 Degrees North
    Photo: CH / 50 Degrees North
    Norwegian Winter Family Adventure
    Frozen family adventure in Alta and the Sorrisniva Ice Hotel

    This family adventure includes a night at the Sorrisniva Ice Hotel in Alta and includes plenty of winter sporting action. Stay in a beautiful, family run  boutique lodge nestled in the forest, just outside Alta. | 50 Degrees North

  • Western Fjords Hike by 50 Degrees North
    Credits
    Western Fjords Hike by 50 Degrees North
    Photo: Shutterstock
    Western Fjords Hike
    Experience the fjords on a premium mini-coach

    Tour the Western Fjords of Norway, starting from Bergen and finishing in Ålesund. Discover Western Norway's mountains on guided hikes and admire breathtaking panoramic views across the scenic landscape. | 50 Degrees North

  • Magical Northern Light by Up Norway
    Credits
    Magical Northern Light by Up Norway
    Photo: Sorrisniva
    Magical Northern Lights
    Go dogsledding and whalewatching

    This journey encourages you to create your own magical connection in Alta, going on adventures such as dogsledding, snowmobiling and ice-fishing, and seeking the illuminations of the polar night. | Up Norway.

  • Give me Møre! by Up Norway
    Credits
    Give me Møre! by Up Norway
    Photo: Kristen Kellogg
    Give me Møre!
    A beautiful shortcut

    The world’s most beautiful shortcut – from east to northwest through the Norwegian sierra. Recharge your batteries in stunning, ever-changing surroundings - relax and gain new perspectives. | Up Norway.

  • Women in front of lighthouse
    Credits
    Norway´s superwomen
    Photo: Up Norway
    Norway's Super Women
    Can full equality ever be achieved?

    We have curated an itinerary that invites travellers to explore Norway from a gender equality perspective, and discover why Norway ranks so highly in the UN sustainable development chart.

  • Far Out in Svalbard by Up Norway
    Credits
    Far Out in Svalbard by Up Norway
    Photo: Basecamp Explorer
    Far Out in Svalbard
    A remote Arctic adventure

    Svalbard – 1300 km (810 miles) from the North Pole – is an escape from the escape. As one of the last great wildernesses, Svalbard takes the Norwegian experience to a whole new level. | Up Norway.

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