Sami Stories
Travelling with respect
How do you see yourself through the eyes of a friendly stranger?
“When I take a portrait, I want the person to help build their portrait with me.”
Maria Di Stefano
Italian photographer
How do we meet and interact with people when we travel? Visit Norway invited Italian photographer Maria Di Stefano to co-create some truly unique portraits together with the Sami people of Northern Norway.
"For me, photography is like a tool to get to know people, landscapes, and culture," says Maria Di Stefano.
She is an Italian multimedia artist and photographer known for her unique approach to capturing intimate and private moments. Her work often explores themes of identity and belonging, focusing on how modernisation impacts indigenous communities in several parts of the world.
As part of the series Sami Stories, Visit Norway invited her to revisit Northern Norway. Through her friendly eyes, her skilful lens, and wise thoughts, we meet three Sami: Duojár/designer Ann-Sofi Kallok, musician Elle Maija Bær, and reindeer herder Aslak Sokki, who shared with us how they see themselves in relation to their Sami heritage.
Who are you?
The way we encounter people in foreign cultures, especially indigenous people, can be a bit of a challenge. Exotification and objectification can often occur. We may end up taking photos rather than making them.
"When I shoot a portrait, it’s important to learn about people and talk with them beforehand about their identity," says Di Stefano.
The co-creation of the portrait thereby becomes an important aspect of the process - based on a real human connection and consent.
Maybe next time you want to take a photo of a person (always ask if it's ok first!), you might also ask: How would you like to be photographed?
A Sami director
A newfound energy
A genuine approach
But what does she, Elle Maija Bær, and Aslak Sokki, want their encounters with travellers from all over the world to be like?
“Show respect and a genuine interest in us and our culture.”
Aslak Sokki
Reindeer herder, Sokki Adventure
Expressions of Sami culture
The Sami culture is deeply rooted in nature and ancient traditions. Many families are still reindeer herders, especially in Finnmark.
But most Samis are not! In fact, a lot of Sami live in big cities like Tromsø and Oslo.
There's also a strong, newfound energy in the Sami community, which has spread throughout Norway. This has sparked a boom in art works and cool, modern design, including beautiful jewellery, inspired by the Sami culture and lifestyle.
"Some of my designs have a geographical connection and should therefore only be used by Samis. But I am very happy when people want to use my other designs - it shows a kind of support," says Kautokeino designer Ann-Sofi Kallok.
Visit Sapmi
Curious to read more? See below for inspiration on how to visit and learn more about the Sami culture.
But remember a few things:
1. Always ask if it's ok to take a photo.
2. Talk to people and show genuine interest.
3. Don't approach reindeer in nature and keep your distance. These are wild animals and should not be disturbed.
Meet the Sami people
Watch as Italian photographer Maria Di Stefano explores Sami culture through her camera lens with a genuine wish to learn.
Learn more about the Sami
Get to know the Sami – the fascinating indigenous people of the North.
Find Sami experiences
Take advantage of top offers
See our selection of trusted companies that work hard to make you happy all through your trip.