Feature Norway as a travel destination

What do we do exactly?

One of Visit Norway’s marketing and public relations activities is to provide assistance regarding ideas for stories from Norway to relevant international media and influencers. Our activities range from providing ideas for editorial content and images and films to organizing a limited number of international group press trips.

How can I join a press trip?

Visit Norway invites and supports selected media to a limited number of international group press trips every year. Preliminary enquiries can be sent by filling out our media form. Please fill out the press form in English, as all enquiries will be evaluated by our team in Oslo. All enquiries will be assessed in relation to Visit Norway’s overall PR and marketing strategy.

Please note that Visit Norway does not arrange or support individual press or blogger trips.

Do I need an assignment?

Yes, we prefer that you have a commissioned story angle to participate in any of the group press trips arranged by Visit Norway. The PR manager will liaise with the publication to ensure that target audiences and planned stories match our overall strategy.

Influencers and bloggers

Influencers and bloggers must have a strong following and engagement, and be in alignment with our target audiences and overall strategy. Read more about Visit Norway on social media.

Preliminary enquiries can be sent by filling out our media form in English, as all enquiries are evaluated by our team in Oslo.

Please note that Visit Norway does not arrange or support individual blogger/influencer trips to Norway.

Itinerary

Unless stated otherwise, the selected international group press and influencer trips arranged by Visit Norway start and stop at one of the airports in the country of origin offering direct flights to Norway.

Participants are expected to make their own way to the departure point and back again. Accommodation, meals, and activities during the international group press trip are covered as detailed in the tailored itinerary for each visit and agreed upon in advance with the contact person at Visit Norway and the local destination(s) involved.

Travel insurance

All participants are responsible for their own travel insurance. You must also have your own appropriate winter sports cover (or other required equipment) if necessary.