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SØLJE

Traditional Norwegian bunad bling!

Ever noticed the sparkling pins on a Norwegian bunad?
Meet sølje!

They do more than just keep your shirt in place …

… they're also a small piece of our proud cultural heritage.

Made by master silversmiths, every swirl, leaf, and dot is handcrafted – yes, we're that serious.

You're in your own little world, giving it your all.

Camilla Føreland

Silversmith at RysstadSylv

Some pieces cost as much as a small car – but can you really put a price on history you can wear?

With each step, dozens of silver discs tinkle – you can’t help but make a bold entrance.

Learn all about iconic Norwegian sølje, the traditional silver jewellery worn with Norway's national costume, the bunad, and meet the new generation of silversmiths who are crafting each piece by hand.

Norway’s national attire

A bunad is a traditional Norwegian national costume, worn on Norway’s national day, and other festive occasions. Norway has around 450 bunads, each with unique patterns and colours representing a local region. Traditionally chosen based on family heritage or home town, today it is more acceptable, especially among the younger generations, to pick the style one likes best rather than choosing the local style.

Creating a bunad takes time and skill, making it costly. Adding to its value is the sølje, the essential silver brooch, along with buttons, cufflinks and belt to complete the outfit.

Festdrakter, like bunads, are often adorned with søljer as well. They are a trendy, creative take on the traditional bunad. But unlike bunads, they are not tied to a specific heritage and were developed to offer a more accessible, inclusive, and often more affordable, alternative.

A silver heirloom

A sølje is really the crown jewel of the Norwegian bunad. Women often wear large, dazzling brooches with tiny discs that tinkle with every step, while men wear smaller, simpler versions on their vest or shirt.

Over time, the brooch has become a symbol of identity, pride, and family heritage. Made from sturdy silver, gilded silver, brass, or pewter, søljer are built to last, allowing them to be cherished and passed down through generations.

Silversmith valley

Setesdal in Southern Norway is often called the silversmith valley, for good reason!

In the past, nearly every other household in the valley was home to a silversmith, especially from the 1960s to the 1980s.

The crafting usually took place at a table by a window in the living room, where the light fell just right for careful work.

Carrying on the tradition means a lot. Without me, it would have ended here.

Jørund Rysstad

4th generation silversmith at Rysstadsylv

Sølje as unique as Norway’s regions

Every sølje tells a story about a place and its people. It's striking how different two sølje from neighbouring places can be, yet there are often shared features. It’s easy to imagine that local silversmiths drew inspiration from each other in nearby valleys.

Photos: Beer, Freia / Nordenfjeldske Kunstindustrimuseum

Silver and the supernatural

Silver has always held symbolic meaning in Norwegian tradition. It was believed to protect against supernatural dangers and was linked to religious values. Newborns often had small silver charms sewn into their clothes to keep mischievous spirits away. Silver was also thought to heal people and animals, stop bleeding, and improve the harvest. Families passed down silver and church gifts as protective amulets through generations.

Today, the tradition continues. Children receive silver as baptism gifts, teenagers are given silver or gold jewellery for their confirmation, and weddings often feature silver gifts.

Source: Store Norske Leksikon

Northern Norway’s silver haven

Another place you can see this very proud tradition is just outside Kautokeino in Finnmark, where you’ll find Juhls Silver Gallery, a one-of-a-kind destination for art and craftsmanship.

Built from the ground up over the past 60 years by Regine and Frank Juhl, the gallery has handcrafted koftesølv – the intricate sølje worn with the traditional Sámi clothing, the kofte (gákti in Northern Sámi).

Its story began when the local Sami community asked the couple to repair their treasured silver pieces. The Sami, known for their nomadic lifestyle, had long traded silver between the countries in the high north, and believed the precious metal brought protection and good fortune.

What started as simple restoration grew into a lifelong commitment to preserving and evolving the tradition of koftesølv and designing other silver jewellery items inspired by the raw beauty of Arctic nature.

See unique items come to life in a stunning setting overlooking the Alta River.

Read Juhl's captivating story

Bunad

The outfit that makes Norwegians Norwegian.

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