A man is holding up a bread with flour designed as a moustache
A bread shaped as a heart in Norway
A person making breakfast the Norwegian way
A traditional Norwegian lunch box
A person holding up a bowl of pumpkin soup served with croutons and toasted bread in Norway
Slices of bread with topping like ham, cheese and liver paté in Norway

Norwegians’ favourite food: BREAD

Every day. Always.
We just LOVE bread!

Norwegians are at the top of the list when it comes to who eats the most bread in the world. On average, each of us consumes 38.5 kilos a year!

It’s our go-to breakfast …

… perfect for matpakker (the packed lunches we bring to school, work, on hikes etc.) …

… and the yin to our dinner’s yang.

We don’t seem to grow bored with it. Why?
We use delicious bread and the right pålegg!

Pålegg? It’s the word we use for sandwich toppings.

It can be ham, delicious Norwegian cheese, liver pâté, uniquely Norwegian food traditions like kaviar, or something sweet like jam or brunost. Sometimes we add fish as well, like mackerel in tomato sauce.

For us Norwegians, our beloved skive (sandwich) is practically a lifestyle.

“Bread is part of the national identity in Norway. To come here and see all the different types of grain and grovbrød (wholemeal bread) – that was all new to me,” says Neil Allsopp.

He’s the brains behind Sour To The People in Hønefoss in Eastern Norway, one of many artisanal bakeries that have popped up around the country. The former gunsmith moved from England to Norway in the 2010s and started baking as a hobby.

Now, he’s a full-time sourdough expert who is excited to wake up every morning to bake tasty bread. According to Allsopp, he’s actually obsessed with baking.

“The process of creating sourdough is so transformative. You start with flour, water and salt, then a few days later you have something healthy to eat. Even though it takes more time to make than regular bread, it’s worth the wait! Sourdough breads stay fresh longer, and they are the best option for your digestion,” he explains.

Handle with care

Sourdough is certainly not new, but it’s seen a renaissance in recent years. It’s a global trend, and lots of people bake their own at home.

“It’s brilliant. People have had more time, especially during 2020. Social media has also played a massive role in this boost because people want to try what they see there. And bread is really big on Instagram,” says Allsopp.

Sourdough bread made in Norway

Learning how to bake sourdough is a test of both your patience and your nurturing skills. No, we’re not joking – you actually have to take close care of your sourdough starter.

“The starter is the stumbling block for most people, having the patience to let it grow. You need to feed it every day, and you can’t neglect it,” Allsopp explains.

Don’t aim for success on the first try, though. Allsopp says it’s better to be prepared to fail the first few times. But once you get the hang of it, the sky is the limit. You can even try to decorate your bread, so it'll look as delicious as it tastes!

Gives you energy

Allsopp considers eating bread to be really positive, especially when it's filled with healthy ingredients. You can add everything from seeds to nuts and make a wholegrain bread full of flavour. Even bakers like Allsopp can’t get enough!

“There are still so many combinations that I haven’t even thought of trying yet. And you can use many different kinds of pålegg (toppings) and open up all the flavours in the bread,” he says.

For Allsopp, the best flavours come from the best ingredients. He only uses local and organic products and cooperates closely with talented farmers.

A farmer is standing out in the field in Skien in Telemark, Eastern Norway
A person is holding up Norwegian flour in his hands

They turn this …

… into this!

Norwegian farmers are world-class. The produce's journey from farm to local shop and bakery is s short one.

Norwegian bread glossary

Grovbrød – wholemeal bread/brown bread.

Loff – white bread.

Surdeigsbrød – sourdough bread

Kneippbrød – a type of wholemeal bread, named after the 19th century Bavarian priest and hydrotherapist Sebastian Kneipp

Smørbrød – open-faced sandwich

Matpakke – packed lunch

Brødpudding – bread pudding

Knekkebrød – crispbread (originally from Sweden, but very popular in all Scandinavian countries)

“Grain has always been very important for Norwegians. Centuries ago, it was thought of as Gudslånet, which means ‘something we’ve borrowed from God’,” says Norwegian cookbook author Bodil Nordjore.

She has won multiple awards for her work with Norwegian food culture. What she receives the most questions about is bread. She has therefore written an entire 255-page book on the subject, including 120 recipes!

Ancient traditions

In the Viking Age, people ground wheat berries into flour by hand and made a flatbread, which they baked on a hot flagstone.

“They called it brauðiskr ('bread plate') and ate it with toppings like fish and meat.”

It’s like the original Norwegian pizza – and we’ve kept parts of this tradition alive, making lefse (sweet flatbread) and flatbrød (unleavened flatbread eaten with fish, soups etc.). Baking traditions have modernised a lot since then (thank you, technology!) and bread now comes in all shapes and sizes.

“In Norway, the most common bread types are made from oats, barley and wheat, but we are also inspired by international baking traditions, with things like French country bread and Italian focaccia,” says Nordjore.

She points out that even though Norwegians like to try out new trends, we often go back to what we know and love: healthy and nutritious 'everyday bread' filled with grain.

Slices of bread with various spreads and toppings served on a platter

In addition to our beloved grovbrød (wholegrain bread), we also eat a lot of kneippbrød, landbrød (country bread) and rye bread.

We also know how to treat ourselves, and lots of people bake varieties of loff(white bread) for weekends or public holidays. The common ingredients are wheat flour, milk, butter and yeast, but there are several varieties. Some add sugar and eggs for an extra sweet flavour, while others sprinkle poppy seeds on top.

At Christmas, many people enjoy julebrød (Christmas bread) – a real treat, filled with raisins. It’s sweet, almost like a bolle, and tastes delicious with sweet brown cheese. It’s too good to only enjoy once a year, so a lot of people bake it whenever they like.

A variety of white bread in Norway

Nordjore emphasises that whatever variety you prefer, bread is very easy to make at home. This is one of the reasons why Norwegians love it.

“In addition, wholegrain bread fills you up. Two slices of bread will keep your belly full until your next meal,” she says.

The proof that we eat a lot of bread

In Norway, bread is sold at bakeries, supermarkets (many have 10-15 varieties!) and some petrol stations. In total, Norwegians buy 206,115 tons (!) of bread from these vendors a year, according to Sissel Flesland Markedsinformasjoner AS, a company that gathers statistics for the baking industry.

What’s even more crazy, is that this number does not even include sweet buns and baguettes, or the bread we bake at home! We were not joking when we said we eat a lot of bread!

And we don’t like to let our brød go to waste. The Norwegian Information Office for Bread and Grain has recipes for everything from toast and croutons to churros (a sweet Spanish snack) using dry bread we might otherwise waste!

It’s healthy and good for your wallet – and you can use every last crumb. What’s not to love about bread? Time to don an apron and discover the tasty world of brød!

We also have many great gluten-free baked options in Norway.

Churros made with dry bread

Bake your own healthy bread at home

Feeling inspired to bake your own? Try the Norwegian Information Office for Bread and Grain’s recipe for brown bread with barley and oats! It’s healthy and delicious. This recipe was created by talented Norwegian baker Arild Mellemsæther.

This recipe makes: 2 loaves
Difficulty level: medium
Total time: 3-4 hours, including prep., rising, and time in the oven.

Ingredients

Grains to soak
150g wholemeal, brown
25g wheat bran
60g barley flour
60g oats
350 ml water

The main dough
450g wheat flour
300g wholemeal flour
20g salt
25g fresh yeast
350 ml skimmed milk

A little milk for glazing, and oats for topping.

Instructions

1. Soak the grains: Mix wholemeal, wheat bran, barley flour, oats and water in a large mixing bowl. Let the grains soak for approximately 30 minutes at room temperature.

2. Complete the dough: Add the remaining ingredients to the mixing bowl. Knead the dough using a stand mixer (food mixer). First on low speed for 3 minutes, then 3 more minutes on a higher speed.

3. Let the dough rest for about 30 minutes, before kneading the dough with your hands. Let it rest for another 20 minutes.

4. Divide dough in half and create two loaves. Glaze the loaves with milk and roll them in oats before placing them into two 2-litre loaf pans. Cover the pans and leave the bread to rise in a warm place for about 40 minutes.

5. Preheat the oven to 210 °C. Bake the bread in the lower part of the oven until golden brown, approximately 40 minutes.

6. Remove the bread from the loaf pans right away and leave them to cool on a cooling rack/oven grid.

Travel green with NOR-WAY Bussekspress and taste your way through the country’s weird and wonderful food!

Find a bakery near you

Take advantage of top offers

See our selection of trusted companies that work hard to make you happy all through your trip.

  • A woman hiking in the summer mountains by the fjord.
    CampioNorway's biggest camping booking site. Find the best camping and motorhome pitches throughout Norway.
    Blazerbu -  Norgesbooking
    NorgesbookingBook your perfect cabin stay in the fjords, mountains, and valleys of Norway.
    Food - Brim Explorer
    Brim ExplorerQuiet fjord tours on award-winning electric catamarans in Oslo, Tromsø, Lofoten, and Svalbard.
    Standard Room -  Svolvær - Thon Hotel
    Thon Hotels ASFantastic breakfast included! Experience true comfort and reasonable rates at our 80 hotels in Norway.
    Campanyon - Arctic Dome Smiberget
    CampanyonUnique camping in nature. Book a stay in a treehouse or glamping tent or rent a motorhome pitch.
    Two people sitting in a sofa in Eagle Nest Eco Lodge in Eastern Norway
    50 Degrees North NordicChoose between unforgettable tailormade individual trips and small, exclusive group tours of Norway.
    Eidfjord village - Go fjords
    Go FjordsBook fantastic tours and experiences! We offer tours in Oslo, Bergen, Stavanger, Lofoten, the North Cape, and more.
    Woodward - Arctic Campers
    Arctic Campers ASDo you want to try van life? Explore Norway in comfort and style with our smart and cosy campervans.
    Vy Train travelling on a scenic railway line between Bergen and Hønefoss, Norway
    Vy TrainGlide through scenery on a train between Oslo and Bergen on the Bergen Railway and explore the greater Oslo region.
    Hikers approaching a small wooden cabin with grass roof in mountainous landscape
    Up NorwayBespoke luxury hand-picked by local experts. We combine your preferences and our knowledge to make an unforgettable journey.
    Sykkeltur i Hardanger
    Discover NorwayOffers a range of exciting self-guided hiking, biking, and skiing holidays in Norway. Luggage transfer included.
    Valevåg Camping
    CampcationBook a camping stay in stunning and unique locations all across Norway with Campcation.
    Lit-up tent in snow with colorful northern lights and mountains behind it
    Booknordics.comUnique holiday packages, adventure hotels, tours, and activities.
    Shutterstock 4 - Rent-A-Wreck
    Rent-A-Wreck of Scandinavia ASThe smart and affordable car rental alternative.
    Happy family taking a selfie in an airport after arriving to Norway
    Norwegian HolidaysLow-price package holidays with Norwegian. Book your flight, hotel, and rental car all in one place.
    Skiing on finnmarksvidda
    Norrøna AdventureGet ready for expeditions and adventure holidays with Norrøna Adventure. Hiking, skiing, and biking trips.
    Hotell Refsnes Gods - fasade
    Classic Norway HotelsWhen the hotel is the destination. Book a night to remember in one of Norway's most unique and distinctive hotels.
    The Hurtigruten ship MS Nordkapp in Geirangerfjord in Fjord Norway
    HurtigrutenExperience the world's most beautiful sea voyage on an unforgettable cruise along the stunning Norwegian coast.
    Aurora borealis Tromso - Fjord Travel
    Fjord Travel NorwaySleep in an ice hotel, hunt the northern lights, and discover the magical fjords. Book your tour now!
    Two women viewing scenic Norwegian fjord from a boat, with dramatic mountains reflected in calm water under blue sky.
    Fjord ToursHome of Norway in a Nutshell, Norway's most popular tour. Fjords, mountains, and stunning destinations — all in one trip!
    Buss bilde - NOR-WAY
    NOR-WAY BussekspressEnjoy scenic views on comfortable bus trips to the fjords and from city to city with our express buses.
    Hardangerfjord - Authentic Scandinavia
    Authentic ScandinaviaTravel curated by locals. Our tailormade tours suit every type of traveller and budget.
    Family in outdoor pool in winter at Radisson Blu mountain resort & residences in Trysil, Eastern Norway
    Radisson HotelsGreat value offers and comfortable quality stays in Norway´s major cities, airports, and ski resorts.
    Airplane
    NorwegianNorwegian offers cheap flights in Norway and direct flights from more than 70 European destinations. Book flights through our low fare calendar to your destinations.
    Elegant wooden hotel in mountain valley beneath snow-capped peaks.
    De HistoriskeHave an unforgettable stay at one of Norway's unique, authentic historic hotels. Enjoy first-class dining experiences and a broad range of activities.
    Performancce Marketing
    CityboxModern and affordable hotels in central locations in Oslo, Bergen, and Kristiansand.
    Scandic Holmenkollen Park Hotel in Oslo, Eastern Norway
    Scandic HotelsExperience Nordic hotel hospitality at its finest at more than 90 hotels across Norway. Special offers are available.
    Raumabanen - SJ Nord
    SJ NordSJ NORD - the adventure starts on the train
    Hop on hop off bus - Stromma
    StrömmaSightseeing by bus and boat in several major tourist spots and cities in Norway.
    Malangen resort - My nordic travel
    My Nordic TravelChoose between DIY itineraries and pre-packaged holidays to the very best destinations in Norway.
    A bus driving along the coast in Norway, Vy express route vy146
    Vy expressDiscover Norway on comfortable express buses that take you between major cities, mountains, and fjords.
    Auto Europe
    Auto EuropeAlways a smooth car rental experience. Search and compare rental rates. Free cancellation up to 24 hours prior to pick-up.
    Two women waving out the windows of a campervan with Benzini Campers on the hood
    Benzini CampersThe adventure of your life starts here. Book a campervan with Benzini Campers now.
    The Thief - A lifestyle boutique hotel in Oslo
    StrawberryA different hotel company! Look out for great weekend deals at more than 100 hotels in Norway.

Flavours of Norway

A stone platter with smoked salmon and other food
Food and drink
Man with shellfish dishes in front of the ocean.
The Norwegian cuisine
Brown cheese from the Norwegian creamery Heidal Ysteri in the Gudbrandsdalen valley, Eastern Norway
Try our unique brown cheese!
  • Dinner in Speilsalen, Britannia Hotel in Trondheim
    Norway's top restaurants
    Three food bloggers visit Norway to learn more about Norwegian food traditions and local food
    Foodie road trip in Trøndelag
    A woman holding a tray with local products in Valdres.
    Norway's unique food destinations
    Taste Norway’s weird and wonderful cuisine at Smalahovetunet in Voss in Fjord Norway
    Norway’s weird and wonderful food