“I think there are several reasons for the growing interest for food, and especially local food. More and more people are concerned with what they eat. We want quality products as well as knowledge about the roots and history of the food we buy. We travel more, discover new regions and their culture. And with that comes the interest for local specialities", says Aslaug Rustad, CEO of Oi! Trøndersk Mat og Drikke.
Rustad is based in Trøndelag, which is known as Norway’s leading food region. She works with local producers on a daily basis and has visited several food festivals during her career. Below you can read about her top five recommendations.
“Here, at one of the leading food festivals in Scandinavia, you can taste food from all corners of the world.”
“At Matstreif, Norway’s largest food festival, you can try delicious specialities from all over the country.”
“Producers from Fjord Norway are present and sell their own products in a very charming setting.”
“I love semi-fermented trout, so to me this festival is simply a little piece of heaven on earth.”
Food festivals are considered as ancient as harvesting from nature.
Most of the large food festivals repeat their event annually in order to gain respect for the values they put forward.
A food festival can easily be confused with a party, although the celebration part is fully legitimate as long as the focus remains on the food. A well planned food festival should also promote relevant beverage. Some festivals are solely devoted to humid pleasures.
The popularity of food festival is boosted by the growing conscience around local food and fresh ingredients.