Photographer Dino Serrao
Dino Serrao meets a girl in Northern Norway
Photographer Dino Serrao

“Excuse me, can I take your picture?”

“A simple 'no thanks' is not the end of the world.”

Dino Serrao

Street photographer

Dino Serrao

photographs Norwegians

Millions of followers around the world have seen Dino Serrao's unique portraits of everyday people on social media. Scroll below to see his beautiful portraits of typical Norwegians in Northern Norway!

A world-famous influencer

It all started in Australia in March 2020, when the Italian photographer decided he didn’t want to live a 9 to 5 life. He took a leap of faith and quit his job. While he was unemployed for a couple of months, he developed a project that was set to inspire millions of people and become his lifeline: snapping photos of random yet interesting people in their everyday surroundings.

"Some would say I’m a street portrait photographer, and some would define me as an influencer because of the millions of people following me on SoMe. Others would say I’m an inspiration to anything regarding people and life, and an inspiration to be passionate about what we want to achieve in life. Maybe I am all those three things together," says Dino.

Today, he's based in Oslo, and spends his time photographing Norwegians he meets on his adventurous path.

"I’m a normal person, born and raised in Italy, with a dream to have an impact on the world through photography, but with a main message that says: no matter what, we are all beautiful, valuable and powerful," he says.

Why Norway?

Dino has a strong desire to take his project all over the world. He believes he's on an adventure that has barely started, and Norway has become a significant part of his journey.

"I initially chose Norway because it was the first thing on my bucket list of places to visit when I decided to leave Australia. I always wanted to experience a proper white Christmas, and to see the spectacular northern lights, which is why I arrived here in December 2020," he says.

Photographer Dino Serrao in Lofoten, Northern Norway

Do Norwegians really just let you take their photos?

"Many people told me about this stereotype that says that Scandinavians can be cold, or that they don’t like to socialise much. Someone also told me that it was going to be very challenging to ask them to do a random photo shoot on the spot," he begins.

"But this didn’t bring me down — it motivated me even more to go through with this challenge. And what I actually found out is that Norwegians are fantastic people and are always ready to help you out with anything. They're very polite as well, although some might be a bit intimidated by strangers. But as soon as you approach them with a smile, they may even want to join in on something new, like a photo session in the middle of the street!"

Dino goes to Northern Norway

Visit Norway invited Dino to Northern Norway to capture the unique people and culture of the north.

"So far, Northern Norway has been incredibly beautiful in many aspects, from the panoramic views to the sky, the water, and the people that live there. What I really loved was their friendliness wherever we went," he says.

During his trip, he had the opportunity to visit Alta and Hammerfest, among other places.

"Hammerfest was so beautiful, it reminded me of my own town but in a better shape and with more innovation," he explains.

"People were so nice and our friend and tour guide, Katrine, was simply the best to spend some quality time with. We got to see the beauty of the place, but we also learned how the town managed to re-build slowly, with strength and pride, after World War II."

Among his many experiences, he mentions the Arctic camel safari at Sørøya island, and his meeting with a Sami family and their herd of reindeer. He also recommends visiting the Svinøya resort in the Lofoten Islands.

He felt he didn't have enough time in the north — he wanted to experience so much more.

"I felt so good that I really need to go back as soon as possible," he explains.

20-year-old Sondre went viral

Dino's mission is to always find the beautiful moments in people's lives. But when he was travelling through the villages of the Lofoten Islands, he had a hard time finding the right moments to capture. At first, he was looking for an older man. Then, he spotted a young-looking guy at a construction site.

"This turned out to be the most interesting meeting I had in Northern Norway," says Dino, who was very impressed with Sondre, a hard-working 20-year-old from Lofoten.

"I thought: this guy could be a great inspiration to the rest of the world," he explains.

And he was right. Before Dino posted his video, he told Sondre to create a TikTok account so that he could check out the post.

"He was very new to the platform. I tagged him, and in less than 24 hours, the video had gone viral with over two million views. He now has over 40,000 followers," he says, noting what an inspiration a person can be.

Dino's own street art project just keeps growing, too.

"This project, this mission, this adventure is an infinite game. It will expand more and more in places, formats, cultures, ages, jobs, lifestyle, religions, tribes, and more ideas. I think that the best is yet to come," he says.

People of Norway

Check out some of Dino's beautiful projects here.
See more on Visit Norway's TikTok-account!

Who is Dino Serrao?

Dino Serrao is an Italian photographer and influencer, and the creative force behind the world-famous photography project "Street Portraits".

His TikTok account has reached over 2.1 million followers and garnered more than 25 million likes.

Follow Dino on SoMe:

TikTok: @dino.serrao
Instagram: @dino.serrao
Facebook: @dsbeyond

Follow Visit Norway on social media

Instagram
Facebook
Twitter
YouTube

Take photos like a boss

Do you want to meet interesting people and take great photos? Check out these photo opportunities!

  • _U2A0037-Enhanced-NR
    Øyslebø

    Åkset Naturephoto

    Are you interested in birds and fantastic natural experiences? Spend a day or two in one of the most visited photo hides in Norway.
    Photosafari

    Photosafari

    Looking for the perfect reindeer picture? The hidden local views? Let your authorised guide with a keen interest in photography take you on a photo safari to the best spots where you can take pictures of the beautiful island of Magerøya.
    Beginner Surf Lesson with Professional Photographer - Unstad Arctic Surf

    Beginner Surf Lesson with Professional Photographer - Unstad Arctic Surf

    Take home a photo of you surfing in-between mountains, above the arctic circle, in the most beautiful place in the world!
    Arctic fox in winter fur, sitting on the snow in sunlight
    Longyearbyen

    Photography & wildlife hiking tour around Longyearbyen - See & Explore

    Our primary focus, on this tour, is nature photography and wildlife and to find the good views for eyes and / or camera. Our focus depends on the season and which species that are in the area at the moment. 
    Book now
    photohikeVS
    Longyearbyen

    Customised Hikes: The guide's choice - Chose your own pace and goal -Rana Itinerans

    Do you have a specific project? Do you need a complete different schedule than the usual offer? Do you want your own little challenge without needing to keep up with with a group?
    Book now
    Northern lights photo workshop and hunt - Reine Rorbuer
    Reine

    Northern lights photo workshop and hunt - Reine Rorbuer

    Experience the greatest show on earth and join us in Northern Lights Photography Workshops.
    Book now
    Photo2
    Longyearbyen

    Lens & Perspectice - the slightly different sightseeing tour with focus on photos - Spitzbergen Adventures

    Join us for a tour outside the box. Amazing light conditions, great motives and time. Time you can use to take your perfect picture. The target for this tour is to take you on a scenic discovery journey were photography is our main purpose. We won't tell you how to take the perfect picture but our guide will take you to the places which are worth taking a picture of.
    Book now
    Capercaillie display from photo hide
    Oppdal

    Capercaillie display from photo hide

    The most beautiful spring fairytale
    Book now
    Ørner og rev - Jostein Hellevik, fritt bruk
    Dalen

    Nature Photography

    Tokke is a paradise for those interested in nature photography, lying as it does in the middle of one of the most rich and varied environments for both plants and wildlife.
    _F6I1295
    Longyearbyen

    Exclusive wildlife & nature photo exploring, with your own personal photo guide - See & Explore

    An exclusive full day tour for only one (1) person. This trip focuses on watching and photographing wildlife with an experienced nature guide. We will take only YOU out to locations where you can see, experience and take pictures undisturbed.
    Book now
    Levanger Fotomuseum web
    Levanger

    Levanger Photo Museum

    Levanger Photo Museum has a collection of about 600 000 negatives, mainly from professional photographers in Nord-Tröndelag, covering a time span of more than 150 years. PHOTO COLLECTIONS Renbjør, Wiseth, Ingulfsvand, Bjerkan, Larsson, Knoph Berents, Fjellanger/Widerøe, Larsson and more. Of particular interest is the Renbjør collection, which contains some of Norway’s earliest photographic material in color. Harald Renbjör pioneered color photography in Norway, starting as early as 1907 with three color photography and Autochrome. He also explored practically every other way of photographing in color. In 1948 Harald and his son Per founded Norway’s first professional color film lab. Renbjør’s collection of three color images, in which you also find Norway’s oldest existing color print from 1907, is rated as one of the five most important collections of it’s kind in the world. The museum is the only institution in the world to have the complete work flow of the three-colour photography process, from negative to finished print. EXHIBITIONS Permanent exhibition: The Renbjør room - about the chemist Harald Renbjør - pioneer in colour photography. Summer and Autumn exbibition 2025: TBC OLDEST COLOUR PHOTOGRAPHS IN NORWAY Levanger Fotomuseum has some of the oldest existing color photographs in the country. The Ingulfsvand collection documents the meeting between Norwegian and Sami culture in the Lierne area at the end of the 1800s, to name a few. PHOTO PRESERVATION The museum is the institution charged with photo conservation in North-Trøndelag, providing advice about photo preservation to both institutions and private individuals. The museum is consolodated under Museene Arven.
    _F6I8512
    Longyearbyen

    Northern Light chase - See & Explore

    This is a tour where photography and photography knowledge are our main focus.
    Book now
    Northern Lights Photo Tour - XXLofoten
    Svolvær

    Northern Lights Photo Tour - XXLofoten

    Join us in the hunt for one of the most fantastic phenomen of nature, - the northern light. On this tour there are a maximum of 7 participants, which guarantees you an exclusive adventure. Our Northern light guide is an experienced photographer, and will make sure that you learn the necessary techniques to catch the Aurora Borealis on your camera. You will learn more about northern light and with our local knowledge, we will do our outmost to make sure that you have an memorable experience.
    Book now

Typically Norwegian

Make your trip to Norway unforgettable by sampling these must-try dishes.

  • A plate with Norwegian gravlaks, cured salmon
    Taste Norwegian salmon
    Brown cheese from the Norwegian creamery Heidal Ysteri in the Gudbrandsdalen valley, Eastern Norway
    Try our unique brown cheese!
    A plate of waffles with sour cream and berries
    Waffle is the king of kos
    Apple juice on an orchad in Inderøy in Norway.
    Cider and juice heaven
    Stockfish of skrei
    13 fun facts about stockfish
    A man fishing skrei in Lofoten
    Skrei – In cod we trust
    A party celebration the Norwegian national dish Fårikål lamb stew
    Fårikål – Norway’s national dish
    Kling lefse served on a platter in Norway
    Lefse: the Norwegian wrap
    Salted and dried leg of lam - Fenalår
    Fenalår: Cured leg of lamb
    Woman eating bun at the Anne på Landet café, in Frognerparken
    Our favourite sweet treats
    Norwegian pinnekjøtt at Christmas eve
    The taste of Christmas
    People making smalahove (sheep's head) at Smalahovetunet in Voss in Fjord Norway
    Smalahove – heads on the menu
    A man is holding up a bread with flour designed as a moustache in Norway
    Bread – our favourite food

Get inspired

Four persons having a drink at the bar of the Sorrisniva Igloo Hotel in Alta, Northern Norway
Alta
Oslo opera house in Winter.
Oslo
The fishing village Hamnøy in Lofoten in winter, Northern Norway
The Lofoten Islands
  • Woman looking at the midnightsun in Lofoten, Northern Norway
    Northern Norway
    Tyven i Hammerfest
    Hammerfest
    Dog sledding in the winter landscape on Kvaløya
    Northern Norway in winter
    Italian woman with camera in the snow
    Curated by Creators: Influencers’ guide to Norway

Take advantage of top offers

See our selection of trusted companies that work hard to make you happy all through your trip.

  • Performancce Marketing
    CityboxModern and affordable hotels in central locations in Oslo, Bergen, and Kristiansand.
    Skiing on finnmarksvidda
    Norrøna AdventureGet ready for expeditions and adventure holidays with Norrøna Adventure. Hiking, skiing, and biking trips.
    Raumabanen - SJ Nord
    SJ NordSJ NORD - the adventure starts on the train
    A bus driving along the coast in Norway, Vy express route vy146
    Vy expressDiscover Norway on comfortable express buses that take you between major cities, mountains, and fjords.
    A woman hiking in the summer mountains by the fjord.
    CampioNorway's biggest camping booking site. Find the best camping and motorhome pitches throughout Norway.
    Happy family taking a selfie in an airport after arriving to Norway
    Norwegian HolidaysLow-price package holidays with Norwegian. Book your flight, hotel, and rental car all in one place.
    Hikers approaching a small wooden cabin with grass roof in mountainous landscape
    Up NorwayBespoke luxury hand-picked by local experts. We combine your preferences and our knowledge to make an unforgettable journey.
    Aurora borealis Tromso - Fjord Travel
    Fjord Travel NorwaySleep in an ice hotel, hunt the northern lights, and discover the magical fjords. Book your tour now!
    Airplane
    NorwegianNorwegian offers cheap flights in Norway and direct flights from more than 70 European destinations. Book flights through our low fare calendar to your destinations.
    Standard Room -  Svolvær - Thon Hotel
    Thon Hotels ASFantastic breakfast included! Experience true comfort and reasonable rates at our 80 hotels in Norway.
    The Hurtigruten ship MS Nordkapp in Geirangerfjord in Fjord Norway
    HurtigrutenExperience the world's most beautiful sea voyage on an unforgettable cruise along the stunning Norwegian coast.
    Elegant wooden hotel in mountain valley beneath snow-capped peaks.
    De HistoriskeHave an unforgettable stay at one of Norway's unique, authentic historic hotels. Enjoy first-class dining experiences and a broad range of activities.
    Buss bilde - NOR-WAY
    NOR-WAY BussekspressEnjoy scenic views on comfortable bus trips to the fjords and from city to city with our express buses.
    Hop on hop off bus - Stromma
    StrömmaSightseeing by bus and boat in several major tourist spots and cities in Norway.
    Family in outdoor pool in winter at Radisson Blu mountain resort & residences in Trysil, Eastern Norway
    Radisson HotelsGreat value offers and comfortable quality stays in Norway´s major cities, airports, and ski resorts.
    Food - Brim Explorer
    Brim ExplorerQuiet fjord tours on award-winning electric catamarans in Oslo, Tromsø, Lofoten, and Svalbard.
    Blazerbu -  Norgesbooking
    NorgesbookingBook your perfect cabin stay in the fjords, mountains, and valleys of Norway.
    Two women waving out the windows of a campervan with Benzini Campers on the hood
    Benzini CampersThe adventure of your life starts here. Book a campervan with Benzini Campers now.
    Sykkeltur i Hardanger
    Discover NorwayOffers a range of exciting self-guided hiking, biking, and skiing holidays in Norway. Luggage transfer included.
    Woodward - Arctic Campers
    Arctic Campers ASDo you want to try van life? Explore Norway in comfort and style with our smart and cosy campervans.
    Eidfjord village - Go fjords
    Go FjordsBook fantastic tours and experiences! We offer tours in Oslo, Bergen, Stavanger, Lofoten, the North Cape, and more.
    The Thief - A lifestyle boutique hotel in Oslo
    StrawberryA different hotel company! Look out for great weekend deals at more than 100 hotels in Norway.
    Hotell Refsnes Gods - fasade
    Classic Norway HotelsWhen the hotel is the destination. Book a night to remember in one of Norway's most unique and distinctive hotels.
    Scandic Holmenkollen Park Hotel in Oslo, Eastern Norway
    Scandic HotelsExperience Nordic hotel hospitality at its finest at more than 90 hotels across Norway. Special offers are available.
    Two people sitting in a sofa in Eagle Nest Eco Lodge in Eastern Norway
    50 Degrees North NordicChoose between unforgettable tailormade individual trips and small, exclusive group tours of Norway.
    Shutterstock 4 - Rent-A-Wreck
    Rent-A-Wreck of Scandinavia ASThe smart and affordable car rental alternative.
    Hardangerfjord - Authentic Scandinavia
    Authentic ScandinaviaTravel curated by locals. Our tailormade tours suit every type of traveller and budget.
    Malangen resort - My nordic travel
    My Nordic TravelChoose between DIY itineraries and pre-packaged holidays to the very best destinations in Norway.
    Two women viewing scenic Norwegian fjord from a boat, with dramatic mountains reflected in calm water under blue sky.
    Fjord ToursHome of Norway in a Nutshell, Norway's most popular tour. Fjords, mountains, and stunning destinations — all in one trip!
    Auto Europe
    Auto EuropeAlways a smooth car rental experience. Search and compare rental rates. Free cancellation up to 24 hours prior to pick-up.
    Vy Train travelling on a scenic railway line between Bergen and Hønefoss, Norway
    Vy TrainGlide through scenery on a train between Oslo and Bergen on the Bergen Railway and explore the greater Oslo region.
    Lit-up tent in snow with colorful northern lights and mountains behind it
    Booknordics.comUnique holiday packages, adventure hotels, tours, and activities.
    Valevåg Camping
    CampcationBook a camping stay in stunning and unique locations all across Norway with Campcation.
    Campanyon - Arctic Dome Smiberget
    CampanyonUnique camping in nature. Book a stay in a treehouse or glamping tent or rent a motorhome pitch.