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- Visit Norway
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Places to go
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Fjord Norway
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- Fjord Norway
- The Geirangerfjord area
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Northwest
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Activities and attractions in the Northwest
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- Kristiansund - Opera and clipfish
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News from Northwest
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Eastern Norway
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Oslo
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- The Lillehammer region
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Hallingdal
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Ål in Hallingdal
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Northern Norway
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Southern Norway
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Setesdal
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Trøndelag
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Kystriksveien - the coastal route
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Winter Experiences
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- Musk ox Safari
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Things to do
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Food and drink
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The great outdoors
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Hiking
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Travel to Norway with Authentic Scandinavia AS
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Round trips
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Meetings in Norway
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Incentive activities
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Green travel
You may have noticed that Norwegians have a thing about spending time outdoors. They are very proud of their pristine nature, and they intend to keep it that way. Search for eco-friendly travel products and learn more about sustainable initiatives and destinations in Norway.
Working to improve sustainability
There is no doubt that Norway takes environmental issues seriously. Nature plays an important part in many Norwegians’ lives, and they are very keen to preserve the country’s unspoilt wilderness with waterfalls, fjords and glaciers. Therefore Norway is constantly working to improve sustainability in all business segments, including travel and tourism.
Looking after the environment is an important part, but it is about much more than that: creating thriving local communities and developing ethical business practices, for example.
Local, organic menus
Many hotels also feature organic products on their menus. For example, Scandic hotels have decided to say no to genetically modified (GM) foods and serve organic breakfast and fair trade coffee. Several of their hotels also feature local food specialities, something which supports local small scale food producers and showcases the gastronomic identity and diversity of Norway’s regions.
A greener travel industry
Most hotels in Norway have put concrete measures to control energy, water consumption, waste generation and recycling in place. It is, for example, becoming increasingly common to use energy-saving devices like automatic light switches, low-flush toilets, wash basins with sensors, eco-labelled cleaning products, and energy efficient dishwashers and washing machines.
The right to roam
Spending time in nature is considered a right in Norway, and just as in other Nordic countries, this right is inscribed in law.
According to the so-called Right to roam (Allemansretten), everyone should be able to enjoy the countryside, including the national parks, as long as a few simple rules are followed.
Sustainable destinations
A few Norwegian destinations have obtained the prestigious Sustainable destination standard. In order to qualify for this label, destinations must demonstrate their commitment to provide the best possible experience for visitors while keeping the negative impact of tourism to a minimum. This is done by fulfilling 45 criteria and 108 indicators that cover nature, culture, environment, social values, community involvement and economic viability. The label has to be renewed every three years.
Featured
Sustainable destinations
More and more visitors come for the peace and quietness by more than 900 lakes, just interrupted by folk music and wild animals.
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The UNESCO-protected islands of Vega, just south of the Arctic Circle, is named one of the world’s top undiscovered island gems.
Read more
The Svalbard Islands are located in the Arctic Ocean, halfway between Norway and the North Pole. Here, you will find untouched arctic wilderness and…
Read more
The Golden Road is a surprise of many colours – easily accessible in the middle of Norway. This fun detour landscape gives you great…
Read more
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Trysil
Family-friendly Trysil is Norway's largest ski destination. Surrounded by unspoilt nature, Trysil was one of the first holiday spots in Europe to achieve the prestigious Sustainable Tourism certification.
Røros
The traditional town of Røros, which is known as one of Norway’s sustainable destinations, is a modern community in which people live and work right in the middle of a UNESCO World Heritage Site.
Femund Engerdal
More and more visitors come for the peace and quietness by more than 900 lakes, just interrupted by folk music and wild animals.
Vega Islands
The UNESCO-protected islands of Vega, just south of the Arctic Circle, is named one of the world’s top undiscovered island gems.
Lærdal
Situated at the end of the UNESCO World Heritage Site of Sognefjorden, Lærdal features dramatic mountain tops, unique wooden houses in Lærdalsøyri, and Norway’s best preserved stave church, Borgund.
Geilo
In the middle of Southern Norway, between the major cities Oslo and Bergen, lies Geilo. This charming town at the foot of two national parks; Hallingskarvet and Hardangervidda and offers endless opitions for outdoor activities - all year.
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The Svalbard Islands
The Svalbard Islands are located in the Arctic Ocean, halfway between Norway and the North Pole. Here, you will find untouched arctic wilderness and unique wildlife in a setting that is both rugged and fragile at the same time.
Setesdal
The Setesdal valley is centrally located in Southern Norway and easily accessible from continental Europe. In the winter you can choose between two skiing destinations; Brokke and Hovden.
The Golden Road
The Golden Road is a surprise of many colours – easily accessible in the middle of Norway. This fun detour landscape gives you great opportunities to practice your love for nature, local food, and eco-friendly activities.
Environmental certifications
in Norway
Make sure your holiday has the smallest footprint possible by looking for these labels and logos.
Ecotourism Norway
This national certification is awarded to businesses and operators that hold a high international level in ecotourism. Over 100 strict criteria on environmental performance, host-role, local community integration and purchasing must be met and often improved. The certificate is renewed every three years.
The ecolabel Nordic Swan
More than 5000 products in Norway are certified with Nordic Swan, which indicates that they satisfy strict demands within energy efficiency, materials, and chemicals, all the way from raw materials to end product and waste management.
Eco-Lighthouse
Eco-Lighthouse enterprises work towards satisfying requirements and implementing environmental measures on a systematic and ongoing basis in order to create more environmentally friendly operations and safer work environments. Enterprises are certified subject to independent assessment and must undergo a recertification process every three years.
The Green Key
Global ecolabel, recognized by GSTC, for hotels, small accommodations, campsites and attractions. Certified businesses must meet strict criteria within among others the areas of waste, energy, water, procurement, green areas, CSR and staff involvement. The high standards are maintained through annual certificate renewal, rigorous application process and documentation and frequent audits.
ISO 14001
ISO 14001 is given to enterprises that have a high-quality environmental managing system for organizational performance.
Blue flag
Global, prestigious award based on a series of stringent environmental, educational, safety-related and access related criteria to be met and maintained, aimed at beaches and marinas. More than 4100 sites in 49 countries are awarded with the Blue Flag.
Search for green travel options
To find sustainable products, click on "Filter your search" below and select "Green Travel - Eco-certified providers".
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What's on and events
Norway hosts numerous festivals, concerts, exhibitions and other events every year. Browse through our selection to find inspiration for your travel programs.
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Norway Expert
Become a Norway Expert with our free and fun e-learning program. Through videos, images and fun facts, you will get all the answers you need to sell Norway as a tourist destination.
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Our Services
Do you need help to present Norway to your customers? Find out how we can help you to build up a portfolio for Norway as a destination.
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Contact us
Our team of local travel representatives will be happy to answer any queries you may have about promoting Norway as a tourist destination.
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