Sustainability in Norway is not something extra – it shapes how tourism is created and experienced. Work with destinations built on respect for nature, strong communities, and responsible growth. Better for your clients, your business, and the places they visit.
Sustainability
Why sustainability matters
Sustainability is increasingly a requirement - not a differentiator.
Your clients expect it. Corporate buyers demand it. Regulations are moving fast.
Norway helps you stay ahead by offering:
- Certifications and recognised standards
- High-quality, low-impact experiences
Easier to sell, easier to document, and built for the future.
Start building sustainable Norway itineraries
It’s not about one product - it is about how you design the full experience.
- Choose certified suppliers
Look for recognised sustainability labels and destination schemes - Travel beyond peak season
Create great experiences with less pressure on nature and communities - Use low-impact transport
Norway offers electric mobility, trains, and coastal travel - Spread the journey
Combine regions and lesser-known destinations - Focus on quality over volume
Fewer, longer stays create better experiences and higher value
Sustainable travel in Norway
In Norway, sustainability isn’t a niche. It’s how we develop tourism.
From certified destinations and low-emission transport to strong local communities and year-round jobs, we work systematically to make travel better – for guests, businesses, and nature.
That means you don’t have to explain why sustainability matters.
You can focus on selling better experiences.
Good for your clients. Good for your business. Good for the places they visit.
What makes Norway a sustainable destination
Nature first! Our greatest asset is also our greatest responsibility. Nature is protected, accessible, and actively managed with guidelines for visitors and operators. The right to roam | Guide to roaming where you want
Managed Tourism. We do not promote at any cost. Norway works actively with visitor management, seasonal distribution, and responsible use of vulnerable areas.
Strong local value. Tourism contributes to thriving communities across the country - supporting local jobs, culture, and year-round activity.
Sustainable destinations
A number of Norwegian destinations have obtained the prestigious Sustainable destination standard. In order to qualify for this label, destinations must demonstrate their commitment to provide the best possible experience for visitors while keeping the negative impact of tourism to a minimum. This is done by fulfilling 45 criteria and 108 indicators that cover nature, culture, environment, social values, community involvement and economic viability. The label has to be renewed every three years.
These destinations are also certified:
- Stranda in Sunnmøre
- The National Park Kingdom including Dovre, Dovrefjell, Jotunheimen, Rondane, Breheimen, and Reinheimen
- Åfjord with Stokkøya and Inderøy in Trøndelag
- Lom in Jotunheimen
- Gran, Lunner, Jevnaker and Ringerike in Hadeland and Ringerike
- The Elverum region, including Våler and Elverum in Eastern Norway
- Gjøvik, Østre Toten, Vestre Toten and Søndre Land in the Gjøvik region and Ringsaker
- Vest-Telemark, Midt-Telemark, Nome, Notodden and Hjartdal in Telemark
- Kautokeino in Finnmark
- Røros and Østerdalen, including Alvdal, Os, Tolga, Tynset, Røros and Åmot
- Drøbak and Oscarsborg in Eastern Norway
- Øygarden in Western Norway
- The Kongsvinger region, including the municipalities Kongsvinger, Eidskog, Grue, Nord-Odal and Åsnes in Eastern Norway.
Environmental certifications
in Norway
Make sure your holiday has the smallest footprint possible by looking for these labels and logos.
Ecotourism Norway
This national certification is awarded to businesses and operators that hold a high international level in ecotourism. Over 100 strict criteria on environmental performance, host-role, local community integration and purchasing must be met and often improved. The certificate is renewed every three years.
The ecolabel Nordic Swan
More than 5000 products in Norway are certified with Nordic Swan, which indicates that they satisfy strict demands within energy efficiency, materials, and chemicals, all the way from raw materials to end product and waste management.
Eco-Lighthouse
Eco-Lighthouse enterprises work towards satisfying requirements and implementing environmental measures on a systematic and ongoing basis in order to create more environmentally friendly operations and safer work environments. Enterprises are certified subject to independent assessment and must undergo a recertification process every three years.
The Green Key
Global ecolabel, recognized by GSTC, for hotels, small accommodations, campsites and attractions. Certified businesses must meet strict criteria within among others the areas of waste, energy, water, procurement, green areas, CSR and staff involvement. The high standards are maintained through annual certificate renewal, rigorous application process and documentation and frequent audits.
ISO 14001
ISO 14001 is given to enterprises that have a high-quality environmental managing system for organizational performance.
Blue flag
Global, prestigious award based on a series of stringent environmental, educational, safety-related and access related criteria to be met and maintained, aimed at beaches and marinas. More than 4100 sites in 49 countries are awarded with the Blue Flag.
Take advantage of top offers
See our selection of trusted companies that work hard to make you happy all through your trip.
Brim ExplorerQuiet fjord tours on award-winning electric catamarans in Oslo, Tromsø, Lofoten, and Svalbard.
CityboxModern and affordable hotels in central locations in Oslo, Bergen, and Kristiansand.
NorgesbookingBook your perfect cabin stay in the fjords, mountains, and valleys of Norway.
Scandic HotelsExperience Nordic hotel hospitality at its finest at more than 90 hotels across Norway. Special offers are available.
StrawberryA different hotel company! Look out for great weekend deals at more than 100 hotels in Norway.
Thon Hotels ASFantastic breakfast included! Experience true comfort and reasonable rates at our 80 hotels in Norway.
CampcationBook a camping stay in stunning and unique locations all across Norway with Campcation.
Classic Norway HotelsWhen the hotel is the destination. Book a night to remember in one of Norway's most unique and distinctive hotels.
50 Degrees North NordicChoose between unforgettable tailormade individual trips and small, exclusive group tours of Norway.
Radisson HotelsGreat value offers and comfortable quality stays in Norway´s major cities, airports, and ski resorts.
Authentic ScandinaviaTravel curated by locals. Our tailormade tours suit every type of traveller and budget.
Booknordics.comUnique holiday packages, adventure hotels, tours, and activities.
Fjord ToursHome of Norway in a Nutshell, Norway's most popular tour. Fjords, mountains, and stunning destinations — all in one trip!
Go FjordsBook fantastic tours and experiences! We offer tours in Oslo, Bergen, Stavanger, Lofoten, the North Cape, and more.
HurtigrutenExperience the world's most beautiful sea voyage on an unforgettable cruise along the stunning Norwegian coast.
Norrøna AdventureGet ready for expeditions and adventure holidays with Norrøna Adventure. Hiking, skiing, and biking trips.
Discover NorwayOffers a range of exciting self-guided hiking, biking, and skiing holidays in Norway. Luggage transfer included.
Norwegian HolidaysLow-price package holidays with Norwegian. Book your flight, hotel, and rental car all in one place.
StrömmaSightseeing by bus and boat in several major tourist spots and cities in Norway.
Up NorwayBespoke luxury hand-picked by local experts. We combine your preferences and our knowledge to make an unforgettable journey.
Arctic Campers ASDo you want to try van life? Explore Norway in comfort and style with our smart and cosy campervans.
Auto EuropeAlways a smooth car rental experience. Search and compare rental rates. Free cancellation up to 24 hours prior to pick-up.
NOR-WAY BussekspressEnjoy scenic views on comfortable bus trips to the fjords and from city to city with our express buses.
Rent-A-Wreck of Scandinavia ASThe smart and affordable car rental alternative.
SJ NordSJ NORD - the adventure starts on the train
Vy expressDiscover Norway on comfortable express buses that take you between major cities, mountains, and fjords.
Vy TrainGlide through scenery on a train between Oslo and Bergen on the Bergen Railway and explore the greater Oslo region.
My Nordic TravelChoose between DIY itineraries and pre-packaged holidays to the very best destinations in Norway.
CampanyonUnique camping in nature. Book a stay in a treehouse or glamping tent or rent a motorhome pitch.
NorwegianNorwegian offers cheap flights in Norway and direct flights from more than 70 European destinations. Book flights through our low fare calendar to your destinations.
De HistoriskeHave an unforgettable stay at one of Norway's unique, authentic historic hotels. Enjoy first-class dining experiences and a broad range of activities.
CampioNorway's biggest camping booking site. Find the best camping and motorhome pitches throughout Norway.