A nature-loving nation
The expression friluftsliv was invented by the famous Norwegian playwright Henrik Ibsen in the 1850s, who used the term to describe the value of spending time in remote locations for spiritual and physical wellbeing.
But the concept of being in nature for purely recreational purposes has been part of Norwegian culture for centuries.
“Today, nine out of ten Norwegians state that they are interested in friluftsliv”, says Bente Lier, secretary-general of Norsk Friluftsliv, an umbrella organization for 18 Norwegian outdoor organizations.
But what exactly does the word mean?
“Friluftsliv is not connected to a specific activity. For Norwegians, the word has a deeper meaning, like ‘disconnecting from daily stress’ and being part of the cultural ‘we’, which binds us together as human beings as a part of nature”, Lier tells.
As a philosophy, friluftsliv is basically about a simple life in nature without destroying or disturbing it. The concept is also tightly connected to “kos” (cosiness) – the unique Norwegian word for having a good time.



































































